Web Analytics Engineer

4 weeks ago

Bengaluru, India Infosys Full time

Educational Requirements

Service Line

Data & Analytics Unit

Responsibilities

  • Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
  • Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch)
  • Test and validate new tags; audit and maintain existing tags
  • Maintain robust processes and KPI framework to ensure data quality/governance
  • Support web analytics architecture and data layer, continuing to build/mature analytics solutions
  • Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)

Additional Responsibilities:

  • Adobe Analytics Developer Certification
  • Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey)
  • GA4 and Google Tag Manager
  • Prior Web SDK implementation
  • Customer Data Platform experience to shape future data strategy at Waters
  • Experience working in an agile environment

Technical and Professional Requirements:

  • Bachelors degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
  • Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices
  • JavaScript/Jquery in support of tagging and third-party marketing tracketing
  • Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
  • Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.)

Preferred Skills:

Technology->Analytics - Functional->Web Analytics

Technology->Adobe Analytics->Analytics Functional

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