Marketing Intern
3 weeks ago
Shrimp brood stock, hatchery and nursery feed customer segment and competitor analysis
Market Overview
- Export trend of shrimps in the last 10 years - country wise- Price and margins of shrimps in the last 10 years – Indian farm gate prices- Brood stock genetics imports and growth in last 8-10 years- PL production and overall growth in the last 8-10 years- Brood stock, Hatchery and Nursery feed market size and overall growth trends .
Customer Segment:
- Mapping, Pl production capacity, overall feed requirement and ADM’s share.- Key drivers in choice of brand/feed and overall utilization- Feed cost and PL margins- Need gaps and room for opportunities to play and grow.
Competitor analysis:
- List of players and overall portfolio.- Player wise import numbers and CIF value.- Market share, product wise sales volume and revenue.- Product positioning, pricing and margins (MRP, Distributor level, customer level)- Key marketing initiatives to build overall presence.- Team size and overall distribution network.
Outcome:
- Basis the analysis, what is ADMs share and overall position in the Shrimp brood stock, hatchery and nursery feed segment.- Growth opportunities in feed and other product segment for ADM to improve overall market share from current to 25% p.a in the next 3 years in each segment (Brood stock feed, hatchery feed, nursery feed)
Requirements:
- Analyzing and interpreting data to provide actionable insights and recommendations.- Collaborating with cross-functional teams to support business decision-making processes.- Preparing final report and presentation to communicate research findings and strategic recommendations.
If you are a curious and detail-oriented individual looking to enhance your skills and make a meaningful impact, we invite you to join our team of talented professionals at ADM
Your Profile
Perusing MBA in marketing
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM.
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