Marketing Intern

3 weeks ago


Kakinada, India ADM Full time
ADM unlocks the power of nature to enrich the quality of life. We’re a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We’re blazing new trails in health and well-being as our scientists develop groundbreaking products to support healthier living. We’re a cutting-edge innovator leading the way to a new future of plant-based consumer and industrial solutions to replace petroleum-based products. We’re an unmatched agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize our industry and safeguard our planet. From the seed of the idea to the outcome of the solution, we give customers an edge in solving the nutritional and sustainability challenges of today and tomorrow. Learn more at Responsibilities

Shrimp brood stock, hatchery and nursery feed customer segment and competitor analysis

Market Overview

- Export trend of shrimps in the last 10 years - country wise- Price and margins of shrimps in the last 10 years – Indian farm gate prices- Brood stock genetics imports and growth in last 8-10 years- PL production and overall growth in the last 8-10 years- Brood stock, Hatchery and Nursery feed market size and overall growth trends .

Customer Segment:

- Mapping, Pl production capacity, overall feed requirement and ADM’s share.- Key drivers in choice of brand/feed and overall utilization- Feed cost and PL margins- Need gaps and room for opportunities to play and grow.

Competitor analysis:

- List of players and overall portfolio.- Player wise import numbers and CIF value.- Market share, product wise sales volume and revenue.- Product positioning, pricing and margins (MRP, Distributor level, customer level)- Key marketing initiatives to build overall presence.- Team size and overall distribution network.

Outcome:

- Basis the analysis, what is ADMs share and overall position in the Shrimp brood stock, hatchery and nursery feed segment.- Growth opportunities in feed and other product segment for ADM to improve overall market share from current to 25% p.a in the next 3 years in each segment (Brood stock feed, hatchery feed, nursery feed)

Requirements:

- Analyzing and interpreting data to provide actionable insights and recommendations.- Collaborating with cross-functional teams to support business decision-making processes.- Preparing final report and presentation to communicate research findings and strategic recommendations.

If you are a curious and detail-oriented individual looking to enhance your skills and make a meaningful impact, we invite you to join our team of talented professionals at ADM

Your Profile

Perusing MBA in marketing

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM.
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