Associate General Manager

24 hours ago

Dehradun, India Wonder Cement Full time

Driving Sales Strategy:

  • Assist the State Head in development of Journey Cycle Plan and overall Sales Strategy for the State in order to achieve overall organizational sales targets
  • Translate the overall sales strategy / targets assigned to the Zone and share with the Sales Managers/ Officers
  • Establish, measure timelines and mechanisms to regularly review the performance of team against the set targets and provide guidance and support to the team for identified issues
  • Formulate the Journey Cycle Plan for own zone in close coordination with the Technical Services team and drives adherence to the same
  • Perform periodic demand forecasting across districts; participate in sales and operations planning discussions and manage timely demand planning activities
  • Track competitor activities and provide data on competitor performance and market research for identifying new sales opportunities

Sales Operations:

  • Lead the Sales Managers and Sales Officers, assign their annual/ monthly/ weekly targets, guide them in activity planning; Ensure the same is recorded for analysis
  • Ensure adherence to defined standard operating procedures to sell products and record sales
  • Interact with internal department heads to understand different products, price and condition to finalize list of products for sales
  • Ensure the availability of stock for sales and demonstrations
  • Communicate pricing strategies and schemes etc. to the sales team and ensure quick implementation
  • Coordinate with Technical services team to implement the required influencer marketing activities
  • Coordinate with logistics to ensure timely delivery of product in the assigned territory
  • Ascertain need for marketing initiatives & collaborate with marketing to implement the same
  • Drive execution to the credit policy and ensure adherence to standard credit limits

Dealer and Business Partner Network management:

  • Manage ad expand dealer and BP network to maximize market penetration and sales volumes
  • Drive smooth and effective rollout of trade discounts, promotions and schemes in line with functional objectives
  • Encourage dealers and BPs to avail cash discount
  • Ensure strong relationships with dealers/sub-dealers/other influencers through CRM activities

People Management:

  • Drive a performance driven culture Set goals, review performance and provide feedback so as to ensure a motivated and committed team

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