Copy Director

Designation: Creative Director – Copy About the Role: We are seeking an experienced Creative Director – Copy to lead the development of impactful communication ideas, narratives, and copywriting for a large-scale political marketing initiative. This role goes beyond traditional advertising - it is about crafting culturally resonant, large-scale campaigns that connect deeply with the people of Punjab. The ideal candidate will combine strategic messaging expertise with a strong grasp of socio-political nuances, ensuring every piece of communication is rooted in local realities while aligning with the broader campaign vision. Years of experience required: 8–10 years Type: Work from Office (Mohali/Chandigarh) Language & Cultural Requirement: The candidate must have a strong understanding of Punjabi language, idioms, and Punjab’s socio-political and cultural landscape to ensure messaging resonates authentically with the target audience. Proficiency in Hindi and English is also essential. Key Responsibilities: Concept Development Create innovative, large-scale campaign ideas that inspire and mobilize mass audiences. Translate political vision into creative narratives and slogans that spark public engagement. Focus on mass connect and influence. Content Strategy & Messaging Develop messaging frameworks, creative territories, and thematic pillars aligned with campaign goals. Leverage research insights and socio-political context to shape compelling communication strategies. Stay updated on cultural trends, voter sentiment, and competitor narratives. Integrated Campaign Narrative Partner with cross-functional teams (design, social, field ops, digital, events) to create integrated, multi-channel campaigns. Align local messaging with central campaign strategy, ensuring cultural and political relevance. Set the path for innovative, product-driven, and media-led ideas. Stakeholder Engagement & Local Insight Gathering Collaborate with campaign strategists, community leaders, influencers, and local stakeholders to refine messaging. Incorporate on-ground political intelligence into communication planning. Quality Assurance Review all copy for accuracy, clarity, tone, and adherence to brand and political guidelines. Act as the final escalation point for high-priority creative deliverables. Client & Leadership Communication Present creative concepts and narratives to party leadership, campaign managers, and other key stakeholders. Articulate rationale behind creative decisions and adapt based on strategic feedback. Research & Analysis Work with research teams to interpret socio-political and voter behavior data into actionable messaging ideas. Monitor public sentiment and media coverage to adapt campaigns in real time. Team Leadership & Mentorship Build and lead a capable copy and content team, mentoring them on strategic communication and storytelling. Conduct regular reviews, provide feedback, and ensure timely delivery of work. Operational Excellence Maintain adherence to SOPs, internal TATs, and approval processes. Foster strong inter-department collaboration to ensure seamless execution across channels. Core Competencies: Mass Communication Expertise: Proven ability to create large-scale ideas that resonate with diverse audiences. Political & Cultural Insight: Understanding of Punjab’s political landscape, cultural nuances, and local idioms. Leadership: Ability to inspire, mentor, and manage a creative team in high-pressure, fast-paced environments. Strategic Thinking: Ability to distill complex political goals into simple, powerful narratives. Collaboration: Strong interpersonal skills to work with stakeholders from political leadership to grassroots workers. Adaptability: Agility to pivot creative approaches based on on-ground realities and emerging political developments. Note: This is a (12 months) contractual position.