Team Lead, Field Marketing

3 weeks ago

gurugram, India Cvent Full time
Overview: Cvent is an exciting, fast-growing tech company that provides industry-leading software to more than 300,000 event professionals and hoteliers around the world. The economic significance of our industry is undeniable: Meetings and events boost the global GDP by more than $1.5 trillion and impact nearly 26 million jobs; and for more than 20 years, Cvent has led the transformation of our industry with our market-leading technology. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud's digital marketing tools and software solutions to win business through Cvent's sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. In This Role, You Will: • Work on supporting and designing the demand generation plans for one of the APAC MEA regions with a mix of digital, social, events, webinars etc. • Work on supporting, designing and landing global campaigns along with localizing for their launch in the regional markets. • Own the campaign process (plan, create, launch, manage) for prospects to drive demand in regional markets • Work with sales and sales management to optimize the lead hand-off process and develop collaborative plan to ensure lead conversion is optimal. • Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan. • Establish value propositions and create solution messaging relevant to the regional markets. • Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc. • Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews. Here's What You Need: • 4-6 years of marketing experience with software, SaaS-based, or technology products in the B2B space using multiple marketing channels • Sound knowledge of content & digital marketing techniques for inbound marketing • Excellent stakeholder management skills to collaborate with sales, and other marketing teams. • Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint). • Excellent written and verbal communication skills • Ability to remain flexible and prioritize while juggling multiple projects in a tight, deadline-oriented environment • Ability to work in a team-oriented, collaborative environment • Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred. • Prior experience in travel, travel technology background is a plus.
• Work on supporting and designing the demand generation plans for one of the APAC MEA regions with a mix of digital, social, events, webinars etc. • Work on supporting, designing and landing global campaigns along with localizing for their launch in the regional markets. • Own the campaign process (plan, create, launch, manage) for prospects to drive demand in regional markets • Work with sales and sales management to optimize the lead hand-off process and develop collaborative plan to ensure lead conversion is optimal. • Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan. • Establish value propositions and create solution messaging relevant to the regional markets. • Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc. • Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.
• 4-6 years of marketing experience with software, SaaS-based, or technology products in the B2B space using multiple marketing channels • Sound knowledge of content & digital marketing techniques for inbound marketing • Excellent stakeholder management skills to collaborate with sales, and other marketing teams. • Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint). • Excellent written and verbal communication skills • Ability to remain flexible and prioritize while juggling multiple projects in a tight, deadline-oriented environment • Ability to work in a team-oriented, collaborative environment • Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred. • Prior experience in travel, travel technology background is a plus.

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