Digital Marketing Executive
2 days ago
Job Description: Digital Marketing Executive
Location: Pune, India
Department: Growth & Marketing
Reports To: Head of Sales/Marketing
About Rishab Industries
Were a leading Indian OEM manufacturing Power Distribution Units (PDUs) and Isolation Transformers for data centres, with 1,400+ installations nationwide. We compete with global players like Schneider/ABB and hold CE + ISO 9001 certifications (UL pending). Join us to amplify our digital growth during a pivotal expansion phase.
Youre Mission
Drive data-driven digital strategies to establish Rishab as Indias top PDU/transformer brand, generate qualified B2B leads, and support global market entry post-UL certification.
Key Responsibilities
Strategic Brand Building
Develop technical content (blogs, whitepapers, and case studies) highlighting 1,400+ installations vs. competitors.
- Craft narratives around certifications (CE, ISO 9001, UL*) for data centre operators/consultants.
Secure features in industrial publications (e.g., OEM Update) and manage trade show promotions.
Lead Generation & Campaigns
Run targeted Google/LinkedIn/Meta Ads for keywords: "PDU manufacturer India," "data centre transformers."
- Design multi-channel campaigns (email + social + SEO) using Hub Spot/Mail chimp.
Optimize website UX (Word Press/CPanel) for lead capture.
Digital Visibility & Analytics
Execute SEO/SEM for industrial keywords (e.g., "UL 506-compliant PDUs").
- Track KPIs (Google Analytics, SEMrush): Lead conversion, traffic quality, ROI.
- Report performance tied to sales goals (e.g., lead-to-deal conversion rate).
Skills We Value
Must-Haves
- 3–5 years in B2B digital marketing (industrial/IT hardware preferred).
- Expertise in SEO/SEM, Google/LinkedIn/Meta Ads, and content creation for technical audiences.
- Proficiency in Word Press, CPanel, Google Analytics, and CRM tools (Hub Spot/Mail chimp).
- Ability to repurpose engineering specs into compelling marketing narratives.
Nice-to-Haves
- Familiarity with data centre/electrical sectors.
- Basic HTML/CSS or design skills (Canvas).
- Experience with influencer/community outreach.
Qualifications
- Education: BE/BTech (preferred) or equivalent + certifications (Google, Meta, Hub Spot).
- Portfolio: Showcasing B2B campaigns, technical content, and SEO results.
Why Join Us?
- Impact: Shape the digital voice of an Indian OEM challenging global giants.
- Growth: Lead international expansion efforts post-UL certification.
- Culture: Collaborative environment valuing NCC-style discipline & execution rigor.
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