Marketing Executive

1 week ago

Palakkad, India Ahalia Group of Institutions Full time

Objectives of this role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Responsibilities

  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Qualification - MBA Marketing/ PG in Marketing

Experience Years of experience required

Candidate must have a two-wheeler and a valid driving license.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Ability to commute/relocate:

  • Palakkad, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Candidate has two-wheeler with license?

Education:

  • Master's (Preferred)

Experience:

  • total work: 1 year (Required)

Work Location: In person

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