Sales And Marketing Specialist

1 week ago

india Star Software Full time

Company Description:

Star Software is a cutting-edge AI-powered automation company specializing in revolutionizing document processing. Our expertise lies in processing complex documents and reports for precise data extraction. Our technology stack, driven by AI, OCR, and RPA, ensures accuracy, efficiency, and seamless integration into existing workflows.


About the Role:

We are seeking a motivated and adaptable marketing and sales specialist with expertise in SaaS (Software as a Service), Go-To-Market (GTM) strategies and sales, or consulting firm experience to join our team. You will play a crucial role in supporting various aspects of our business operations, including market research, sales closer, client communication, project management, and strategic planning. This position offers an excellent opportunity for an individual with a strong analytical mindset and a background in GTM SaaS and sales or consulting to contribute to our company's growth and success.


What will you do:

  • Drive the company's brand strategy, including brand positioning, messaging, and visual identity, to build a strong presence in the market.
  • Perform technical demos with prospects so they understand the different product ranges that Star has to offer.
  • Integrate marketing tools with website analytics to monitor the performance of call-to-action buttons.
  • Work with Marketing Operations to design and execute marketing campaigns (email / digital marketing/web ads/events) to drive new customer acquisition as well as penetrate existing customer accounts.


What you will bring:

  • Proven 3+ years of experience in developing and executing successful strategies in a B2B SaaS environment. Experience in the fintech or document AI processing domain will be an added advantage.
  • Experience in B2B SaaS sales engineering, customer success, or professional services.
  • Startup Experience.
  • Sales Closer Experience.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver engaging presentations.
  • Previous experience in either Saas GTM strategies (e.g., product marketing, sales operations) or consulting firm experience.
  • Strong interpersonal skills, with the ability to build rapport, influence stakeholders, and navigate complex client relationships.
  • Results-driven mindset with a focus on achieving client satisfaction and driving business growth.
  • Proven experience in a client-facing role, such as account management, customer success, or consulting, preferably in a B2B environment.


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