Senior Brand Manager

3 weeks ago

Mumbai, India HR Yaar Full time

We are seeking a dynamic and experienced Senior Brand Manager to lead our branding, communications, and marketing initiatives. This individual will play a pivotal role in shaping our brand identity, driving growth through strategic marketing, and ensuring consistent messaging across all channels. The ideal candidate is a strategic thinker, a creative storyteller, and a results-driven marketer with a proven track record in branding, PR, product marketing, and growth strategies.


Key Responsibilities:


Brand Strategy & Development:

  • Develop and execute a comprehensive brand strategy that aligns with business objectives.
  • Define and maintain the brand's voice, tone, and visual identity across all platforms and touchpoints.
  • Lead competitive benchmarking and identify opportunities to differentiate the brand in the market.

Communications & Public Relations:

  • Oversee all external communications, ensuring consistent and impactful messaging.
  • Build and maintain strong relationships with media, influencers, and key stakeholders.
  • Develop PR campaigns to amplify brand awareness and reputation.
  • Manage crisis communication strategies when needed.

Product Marketing:

  • Collaborate with product teams to develop go-to-market strategies for new product launches.
  • Create compelling product narratives and positioning that resonate with target audiences.
  • Drive customer engagement through storytelling and targeted campaigns.

Growth Marketing:

  • Design and implement growth marketing strategies to drive customer acquisition and retention.
  • Utilize data and analytics to measure campaign performance and optimize marketing efforts.
  • Oversee performance marketing efforts and budget allocation to maximize ROI.

Creative & Brand Communications:

  • Lead the creation of high-impact, multi-channel campaigns, including digital, print, and experiential.
  • Partner with internal and external creative teams to develop content that engages and inspires.
  • Ensure all communications reflect the brand’s identity and core values.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
  • 10+ years of experience in brand management, marketing, or a related role, with at least 3 years in a senior/leadership position.
  • Proven expertise in branding, PR, product marketing, and growth marketing.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Exceptional communication, storytelling, and interpersonal skills.
  • Demonstrated ability to manage multiple projects and teams effectively.
  • Proficiency with marketing tools and analytics platforms.

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