Senior Brand Manager
4 weeks ago
Senior Brand Manager
to lead our branding, communications, and marketing initiatives. This individual will play a pivotal role in shaping our brand identity, driving growth through strategic marketing, and ensuring consistent messaging across all channels. The ideal candidate is a strategic thinker, a creative storyteller, and a results-driven marketer with a proven track record in branding, PR, product marketing, and growth strategies.
Key Responsibilities:
Brand Strategy & Development:Develop and execute a comprehensive brand strategy that aligns with business objectives.Define and maintain the brand's voice, tone, and visual identity across all platforms and touchpoints.Lead competitive benchmarking and identify opportunities to differentiate the brand in the market.Communications & Public Relations:Oversee all external communications, ensuring consistent and impactful messaging.Build and maintain strong relationships with media, influencers, and key stakeholders.Develop PR campaigns to amplify brand awareness and reputation.Manage crisis communication strategies when needed.Product Marketing:Collaborate with product teams to develop go-to-market strategies for new product launches.Create compelling product narratives and positioning that resonate with target audiences.Drive customer engagement through storytelling and targeted campaigns.Growth Marketing:Design and implement growth marketing strategies to drive customer acquisition and retention.Utilize data and analytics to measure campaign performance and optimize marketing efforts.Oversee performance marketing efforts and budget allocation to maximize ROI.Creative & Brand Communications:Lead the creation of high-impact, multi-channel campaigns, including digital, print, and experiential.Partner with internal and external creative teams to develop content that engages and inspires.Ensure all communications reflect the brand’s identity and core values.Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.10+ years of experience in brand management, marketing, or a related role, with at least 3 years in a senior/leadership position.Proven expertise in branding, PR, product marketing, and growth marketing.Strong analytical skills and a data-driven approach to decision-making.Exceptional communication, storytelling, and interpersonal skills.Demonstrated ability to manage multiple projects and teams effectively.Proficiency with marketing tools and analytics platforms.
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