Head of Marketing, India

1 month ago

India Branch International Full time

Branch Overview

Branch delivers world-class financial services to the mobile generation. With offices in the United States, Nigeria, Kenya, and India, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world’s emerging middle class to access banking options and achieve financial flexibility.

Branch’s mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. In 2019, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms including Andreessen Horowitz, Trinity Capital, Foundation Capital, Visa, and the International Finance Corporation (IFC).

We value diversity and are committed to providing an inclusive working environment where human beings of all backgrounds can thrive.


Key Responsibilities

  • Overall planning and execution of customer acquisition and retention
  • Collaborate with cross-functional teams to design and execute marketing initiatives
  • Develop and maintain public relations with key stakeholders
  • Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.
  • Organic user-acquisition via ASO (across stores) and SEO
  • Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.
  • Shape content & creatives to build & implement performance & brand campaigns
  • Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.


Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Strong understanding of the fintech industry.
  • Hands-on experience of building new acquisition channels
  • 8-15 years of experience. Minimum 5 years in financial services. Fintech background is a big plus.
  • Excellent communication and interpersonal skills
  • Affinity for data, keenness to measure and track metrics
  • Extensive experience working with marketing tools such as CRMs, Campaign management platforms

Benefits of Joining

  • Mission-driven and fast-paced, entrepreneurial environment
  • Competitive salary and equity package
  • A collaborative and flat company culture
  • Comprehensive private health insurance
  • Generous vacation policy
  • Flexible working hours
  • Weekly team meals and social events (virtual for now)


Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

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