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Public Relations Manager
4 months ago
Should come with a stellar network of journalists and editors as needed. Most of our publications are organic, so we mostly deal with journalists, influencers, celebrities directly. Sponsored activity can be done by anyone- please do not sell me paid spaces/coverage.
- Strategic PR Planning : Develop and implement a strategic PR and communications plan that aligns with the organisation's goals and objectives in the domain of Sustainability. Connect and build the audience in different areas of Sustainability. We are a start-up so you will have no tailor made brand image to work upon- everything will be reliant on newness and adrenaline.
- Media Relations: Build and maintain strong relationships with key media outlets, journalists, and influencers to secure coverage and positive exposure.
- Event Management: Plan and coordinate media events, press conferences, and interviews to enhance our visibility and impact. Should understand budgeting, celebrity management, and fabrication (event decor)
- Paid Event Identification: Research, identify, and secure paid event opportunities that align with our mission and objectives. Ensure participation in key industry events and conferences.
- Partnership and Collaboration: Develop and nurture strategic partnerships and collaborations with like-minded organizations, influencers, and stakeholders to amplify our message and expand our reach. Again, we are a start-up so should know how to sell.
- Brand Management: Ensure consistent messaging and brand representation across all communication channels. ORM is key.
- Team Leadership : Manage and recruit a team of PR professionals, fostering their growth and development. Upskill and upscale as necessary.
- Digital PR: Lead digital PR initiatives, including online media campaigns, influencer partnerships, and social media strategies to build a strong digital presence.
- Content Creation: Collaborate with team members to monitor engaging and relevant content, including press releases, articles, blog posts, and social media content, to convey our message effectively.
- Strategy Development: Collaborate with senior leadership to develop and execute comprehensive PR and communication strategies that align with the organization's mission and vision. Develop industry know-how and stay up-to-date with trends across various all client verticals.
- Performance Monitoring: Monitor, analyze, and communicate PR results on a quarterly basis, making data-driven recommendations for improvement.
- Reporting: Measure and provide reports on each PR campaign, tracking key performance indicators.
- Influencer relations - Identify and connect with key influencers and brands to seek potential collaboration opportunities for clients
- Client servicing - Build and maintain an effective client-agency relationship. Conduct client meetings whilst ideating on strategy and execution plans
- Government institution linkages such as FICCI, ASSOCHAM, CII is a bonus.
Functional Skills:
- Proven experience managing media relations (online, broadcast, and print).
- Proficient in the use of social media and digital channels for PR campaigns.
- Knowledge of project management and performance measurement platforms.
- Exceptional writing and editing skills. should be fluent in English and communication.
Behavioural Skills:
- Excellent interpersonal and relationship-building skills.
- Ability to articulate ideas to both technical and non-technical audiences.
- Proactive, reliable, responsible, and accurate with an attention to detail.
- Ability to thrive in a fast-paced, deadline-oriented environment.
Qualifications:
- Master's degree in Communications, Journalism, Public Relations, or Sales.
- 5-7 years of experience in PR
Work Hours: 9-5