Senior Public Relations Executive

6 days ago

Gurgaon, India Genesis BCW Full time

Burson is looking for a Senior Account Executive for our Gurugram location. The individual will join our client servicing team for working with our Corporate & Services practice.

As a Senior Account Executive, you are expected to work on one or more clients and play a key role ensuring the proper execution of client activities. You will contribute to Burson's performance by supporting the senior team members/leaders in managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, generating new business and developing strong teams. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

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Core Job Responsibilities

  • Be the go-to person for the client by staying current on your client’s businesses and industries and be seen as someone who can get things done quickly and efficiently.
  • Understand what it takes to develop impactful IC strategies to help implement IC plans to meet client objectives and deliver results.
  • Play an active role in supporting the senior team members in quality implementation for an account or a group of accounts within time and budget constraints.
  • Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients.
  • Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
  • Be responsible to create professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
  • Constantly be on the lookout for new opportunities and support the senior team members in winning new business within existing and potential clients; lead research projects and be able to provide accurate and precise research findings with insights.
  • Participate in new business development, example brainstorming and research.
  • Be an effective team player and create an inclusive working environment that welcomes opinions, ideas and suggestions from all sources.
  • Help the senior team members in providing on the job training (eg, research, news monitoring etc.) to junior team members and delegate tasks with intended timelines and clear expectations of outcomes.
  • Provide continuous constructive feedback, and keep immediate supervisors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner

Requirements:

Educational Qualification – Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.

Experience – 2.5 to 3 years of work experience in public relations or communications industry. Should have experience in Logistics/ FMCG mandates on employer branding. Preferably in B2B space.

Interested candidates can share their resumes with

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