Marketing Specialist
1 month ago
Experience: 4+ years in brand management, BTL activities, and event marketing
Industry: FMCG, Automobile, Architectural Products, Tiles
Role Overview:
- We’re looking for an experienced Brand and Marketing specialist to lead nationwide brand promotion efforts through BTL activities, exhibitions, and strategic brand positioning. This role requires managing PAN India marketing initiatives and coordinating with regional teams to boost brand visibility and engagement.
Key Responsibilities:
- BTL Activities: Plan and execute targeted promotions, events, and in-store activations for high brand impact.- Exhibition & Event Management: Organize national and regional exhibitions, ensuring maximum brand exposure.- Brand Consistency: Develop cohesive brand strategies across regions and monitor competitor trends.- Budget & Vendor Management: Manage budgets for BTL activities and work with vendors for seamless execution.
Qualifications:
- 4+ years in brand and BTL marketing (preferably in FMCG, Automobile, Architectural Products, or Tiles).- Strong project management, communication, and data-driven decision-making skills.- Willingness to travel for events and activities nationwide.
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