Social Media Marketing Specialist

4 weeks ago

Bengaluru, India Asianet News Network Pvt.Ltd Full time

Designation - Social Media Marketing Specialist

Experience - 8-10 years of experience in social media marketing, responsible for leveraging content to boost visibility, engagement, and user growth across various platforms

Location - Bengaluru (On-Site)


Role Overview:

A dynamic and results-driven professional with 8-10 years of experience  in social media marketing, responsible for leveraging content to boost visibility, engagement, and user growth across various platforms. This role is pivotal in enhancing MAUs  and delivering on key objectives for partners such as Asianet News  and Indigo .

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is an added advantage).

Key Responsibilities:

Content Management:

  • Curate, create, and repurpose engaging content tailored to different social media platforms.
  • Strategically schedule and distribute content to maximize reach and engagement.

Social Media Growth:

  • Drive visibility for all websites through targeted social media strategies.
  • Ensure consistent growth in followers and engagement across platforms.

WhatsApp Base Development:

  • Build and manage a WhatsApp channel for content distribution.
  • Create an active and engaged WhatsApp user base, leveraging it for audience retention and content sharing.

Collaboration and Delivery:

  • Ensure seamless content delivery to partners such as Asianet News  and Indigo .
  • Collaborate with internal teams to ensure alignment with overarching business goals.
  • Collaborate with external database to enhance reach

Performance Metrics:

  • Continuously track and analyze social media metrics to measure growth.
  • Optimize campaigns to drive improved MAUs and overall ROI.
  • Coordinate with Sales teams to help monetize content

Analytics and Reporting:  Monitor and analyse social media metrics and KPIs (Key Performance Indicators), providing insights to optimise strategies and demonstrate ROI (Return on Investment)

Crisis Management:  Be prepared to handle social media crises or negative publicity effectively by implementing crisis communication strategies.

Team Leadership:  Manage a team of social media professionals, including content creators, community managers, and analysts, to ensure seamless operations and strategy execution.


Qualifications:

  1. Analytical Skills:  Proficiency in data analysis, using tools like Google Analytics and social media analytics platforms, to measure the effectiveness of social media campaigns.
  2. Creativity:  The ability to think creatively and come up with innovative content ideas and campaigns.
  3. Communication:  Excellent written and verbal communication skills to effectively engage with the audience and convey the brand's message.
  4. Analytics Tools:  Google Analytics, social media analytics platforms, and paid advertising analytics tools for tracking and analyzing social media performance.
  5. Content Creation Tools:  Adobe Creative Cloud (e.g., Photoshop, Illustrator, Premiere Pro) for creating graphics, videos, and other multimedia content.
  6. Social Media Advertising Platforms:  Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Google SEO and others for creating and managing paid social media campaigns.

Key Performance Outcomes:

  • Improved visibility and traffic across all channels / websites.
  • Establishment of a highly engaged WhatsApp audience and User base in all Social Media Platforms
  • Tangible improvements in MAUs through effective content strategies and platform utilization
  • Tangible monetization of content .

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