Market Research and Intelligence

4 weeks ago


india Foundever Full time

Responsibilities

  • and execute targeted account scoring strategies, including individual, cluster, and programmatic accounts.
  • customer segmentation and targeting frameworks to refine marketing efforts.
  • a unified market intelligence dataset from a mix of internal and external data.
  • comprehensive market, competitor analysis, and strategic research to uncover potential opportunities.
  • industry trends, utilizing third-party research, competitor analysis, and industry publications for insights.
  • data to enhance marketing strategies and competitive edge.
  • intelligence reports to inform marketing strategies, sales tactics, and enhance senior management's market insight.
  • research on potential contacts and prospects with tools like ZoomInfo, ensuring data integrity.
  • updated on analyst and industry reports, extracting and communicating critical insights.

Experience:

  • market research and intelligence background with quantitative analysis proficiency.
  • experience managing market research and business intelligence teams.
  • Excel expertise (complex formulas, data visualization, PivotTables, VBA).
  • in SQL, Microsoft SQL Server, and PowerBI.
  • experience, support, or BPO industry experience preferred.
  • with Salesforce CRM data model and reporting capabilities.
  • building advanced statistical/data science models (propensity, churn, next-best-purchase) is a plus.


Skills:

  • to synthesize complex data into clear, actionable insights for leadership
  • understanding of market research resources and key business drivers
  • communication, presentation, and stakeholder management skills
  • interpersonal and organizational skills for effective collaboration
  • analytical mindset with robust critical thinking and problem-solving abilities
  • in advanced analytics and data science modeling techniques is a plus
  • learning mindset with a keen analytical approach
  • attention to detail and industry knowledge expansion



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