Market Research and Intelligence
4 weeks ago
Responsibilities
- and execute targeted account scoring strategies, including individual, cluster, and programmatic accounts.
- customer segmentation and targeting frameworks to refine marketing efforts.
- a unified market intelligence dataset from a mix of internal and external data.
- comprehensive market, competitor analysis, and strategic research to uncover potential opportunities.
- industry trends, utilizing third-party research, competitor analysis, and industry publications for insights.
- data to enhance marketing strategies and competitive edge.
- intelligence reports to inform marketing strategies, sales tactics, and enhance senior management's market insight.
- research on potential contacts and prospects with tools like ZoomInfo, ensuring data integrity.
- updated on analyst and industry reports, extracting and communicating critical insights.
Experience:
- market research and intelligence background with quantitative analysis proficiency.
- experience managing market research and business intelligence teams.
- Excel expertise (complex formulas, data visualization, PivotTables, VBA).
- in SQL, Microsoft SQL Server, and PowerBI.
- experience, support, or BPO industry experience preferred.
- with Salesforce CRM data model and reporting capabilities.
- building advanced statistical/data science models (propensity, churn, next-best-purchase) is a plus.
Skills:
- to synthesize complex data into clear, actionable insights for leadership
- understanding of market research resources and key business drivers
- communication, presentation, and stakeholder management skills
- interpersonal and organizational skills for effective collaboration
- analytical mindset with robust critical thinking and problem-solving abilities
- in advanced analytics and data science modeling techniques is a plus
- learning mindset with a keen analytical approach
- attention to detail and industry knowledge expansion
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