Marketing Manager

4 weeks ago

Mumbai, India The Better Flour Full time
BETTER FLOUR PVT LTD
BETTER & BOLDER FLOUR
Company Overview:
Flour is the foundation of our meals. It certainly nourishes, but we asked ourselves, what if we made it better?
Taking the matter into our (flour-dusted) hands, we swapped traditional grains with healthier alternatives to deliver a flour that is both full of flavour and good for your gut.
Role Overview:
We have an exciting opportunity for a talented Marketing Manager to join our rapidly growing food brand. If you're looking for a dynamic role where you can make a significant impact, this is the perfect fit for you
As a Marketing Manager, you will play a pivotal role in shaping and executing our brand strategies, driving market penetration, and enhancing our brand's presence. This role offers a unique opportunity to gain valuable experience in a fast-paced environment and make a meaningful impact on our brand's growth and market presence.
Responsibilities:
Conduct market research and consumer insights analysis to identify emerging trends, competitive opportunities, and consumer preferences.
Drive the development and execution of impactful marketing campaigns across various channels, including digital, social media, and experiential activations.
Collaborate closely with cross-functional teams to ensure brand consistency across product development, packaging, pricing, and distribution.
Track and analyze brand performance metrics, adjusting strategies as needed to drive continuous growth.
Build and maintain strong relationships with external partners, agencies, and influencers to amplify brand presence.
Stay on top of industry trends, competitors' activities, and emerging marketing strategies to provide innovative recommendations.
Act as a brand ambassador, embodying our brand values and creating a positive brand image both internally and externally.
Requirements and skills:
Proven working experience as Marketing Manager or Associate Marketing Manager
Experience in identifying target audiences and devising effective campaigns
Data-driven thinking and an affinity for numbers
Marketing Strategies & Campaigns
Digital & Social Media Marketing
Market Research & Consumer Insights
Advertising & Activation Campaigns
Potential Backgrounds:
Bachelor's degree in marketing or related field
3+ years of brand management or marketing experience
Proficiency in digital marketing tools and social media platforms
Creative thinking and ability to contribute innovative ideas
Self-motivated and adaptable to a fast-paced startup environment
On-site work: Worli office, 5 days a week & one 3rd Saturday working.

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