Email Marketing Manager

5 days ago

Delhi, India Experience Commerce Full time
Manager- Email Marketing

Location: Mumbai

Reporting To: Director- Marketing & Communications

About us: -

Experience Commerce (EC); a Cheil company is a full-service digital-native agency that combines content, technology, and strategy to drive up commerce for brands. With a techno-creative DNA, Experience Commerce specializes in creating intelligent, creative, and interactive digital assets that help drive revenue for Fortune 500 companies.

Since 2019, EC has been a part of the Cheil Worldwide group, enhancing the network’s digital capabilities with cutting-edge technological expertise and setting new benchmarks in digital business. EC's content production arm, CYLNDR INDIA, is a platform, medium, and agency-agnostic powerhouse for brands, content creators, and advertisers. It offers end-to-end production, post-production, and innovative content for the virtual world & web 3.0, empowering brands with creative content that aligns with their current and future communication goals.

Few Brands we work with:

MRF, The Sleep Company, VIP Bags, Nissin Foods, Western Refrigeration, Savsol Lubricants, Skybags, Emami, Coats, Bajaj Electricals, Pepsi, Sugar Cosmetics, MG Motors, Karcher, L&T, Castrol, PlayerzPot, Stoa Paris, Fuji Films, Samsung & the list goes on…

Job Role in Brevity:

As the Manager – Email Marketing, you will lead the strategic development, execution, and continuous optimization of email marketing campaigns aimed at enhancing engagement and driving conversions. You will be responsible for crafting persuasive content, managing list segmentation, scheduling, and analyzing performance metrics for impactful outcomes. Additionally, you will build and mentor a high-performing team aligned with the company's growth goals.

Total Experience in Email Marketing:

5 to 7 Years

Primary Responsibilities

- Develop and implement email marketing and lead generation strategies, incorporating CRM management and team development (data researchers, pre-sales).- Build, manage, and mentor a team, ensuring growth and addressing talent gaps as needed.- Design and execute end-to-end email marketing campaigns that align with business objectives and drive results.- Create and manage a strategic email marketing calendar that aligns with company offerings and key initiatives.- Collaborate with marketing, sales, content, analytics and design teams to deliver impactful, targeted campaigns that engage the audience.- Build, segment, and maintain an email database, ensuring effective and personalized communication based on customer behavior.- Create compelling email content, including persuasive copy and visually engaging designs, while optimizing templates for responsiveness.- Monitor key performance metrics (deliverability, open rates, CTRs, conversions), track responses, and generate data-driven reports to optimize future campaigns.

What will you bring to the table-

· 5+ years of proven experience in email marketing and lead generation.

· Strong proficiency with email marketing tools, analytics, and advanced list segmentation strategies.

· Expertise in content creation with a keen eye for design, along with hands-on experience in A/B testing and performance optimization.

· In-depth understanding of USA and INDIA markets, with the ability to derive actionable insights from data.

· Analyse data across email, inbound, paid ads and social media and optimize them to drive sales and improve engagement and conversion rates

· Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce, HubSpot).

· Exceptional project management and organizational skills, with a focus on detail and the ability to manage multiple projects with overlapping deadlines.

· Strong communication skills, with the ability to work independently and collaboratively in a dynamic environment.

The ideal candidate will blend creativity with analytical skills to connect with prospects and convert them into loyal clients. At Experience Commerce, we value your ideas and contributions, offering a supportive environment for both hard work and innovative thinking.

Top of Form

Bottom of Form

Why Join EC:

· Fast-growing Agency: Experience the soaring growth of digital and be part of a fast-growing agency. Working with top clients across verticals will enhance your skills and career trajectory.

· Creative Innovation : Opportunity to develop creative and innovative solutions at the intersection of channels + digital, activations + digital, and retail + digital solutions.

· Diverse Culture : We embrace diversity in people, ideas, and opinions.

· Work Hard, Party Harder : Enjoy periodic celebrations, parties, bashes, dance, sports, lunches, and brunches. Epic, you might say

Our people are OUR people. We are a close-knit family. You'll also enjoy home-style food here.

To learn more about our work culture, visit

How to Join Us:

If all of this excites you, we encourage you to apply by sending your resume and a brief introduction to Upon receiving your application, we will contact you for a chat to proceed further.

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