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Social Media Marketing Specialist

2 months ago

Guwahati, India Experience Destination Full time

Company Description (Please go through company profile before applying)

Experience Destination, located in Guwahati, specialises in curating unique experiences and journeys in North-East India.


Role Description

This is a full-time role as a Social Media Specialist at Experience Destination. Candidates will be responsible for growing digital distribution and brand presence of ED organically. Strategising engaging content for all our social media platforms with a primary focus on Instagram reels and youtube shorts and marketing materials.


Thing you'll be doing:


  • Researching to find relevant stories from Northeast India
  • Maintaining SM calendar.
  • Content ideation and execution, assist in production, script writing, shooting, managing the editor, captioning and strategising complete content plan and output.
  • Optimise company pages on various platforms, moderating user-generated content, analyzing social data, and collaborating with other departments to manage reputation and coordinate actions.
  • Collaborations with travel stakeholders (influencers, content creators, travel educators, local storytellers, chefs, property owners etc) that can help ED with content creation and increase its digital distribution.


Qualifications

The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.

Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.


  • Proven working experience in social media marketing or as a Digital Media Specialist.
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Proficiency in social media platforms and content management systems
  • Knack for photography and videography.
  • Comfortable with editing tools like VN, Canva and reel editor.
  • Strong organizational and time management skills
  • Ability to work independently and as part of a team
  • Knowledge of North-East India and its tourism industry is a plus
  • Excellent english speaking skills