Marketo Ops Specialist
2 weeks ago
We are seeking a highly motivated and experienced Marketing Operations Specialist to join our dynamic team. The ideal candidate will have expertise in Marketo , a working knowledge of Salesforce , and familiarity with tools for lead management and data enrichment . This role is crucial in optimizing our marketing processes, ensuring data accuracy, and supporting lead generation and nurturing efforts.
Key Responsibilities:
Marketo Management:
- Conduct a full audit of the existing Marketo instance and implement optimizations based on findings.
- Develop, execute, and manage email marketing campaigns, automation workflows, and lead nurturing programs.
- Ensure data hygiene and maintain segmentation strategies for targeted marketing efforts.
- Perform routine maintenance to ensure optimal Marketo performance and utilization.
- Monitor and analyze campaign performance, delivering insights and recommendations for continuous improvement.
Salesforce Integration:
- Oversee and manage the integration between Marketo and Salesforce, ensuring seamless and accurate data flow.
- Assist with basic Salesforce administrative tasks, including creating and managing reports and dashboards.
- Support campaign setup, troubleshoot errors, and resolve issues.
- Collaborate closely with the sales operations team to ensure alignment and effective lead management.
Lead Management and Data Enrichment:
- Utilize lead management platforms (e.g., LeanData ) for optimizing lead routing and assignment processes.
- Manage data enrichment processes using platforms such as ZoomInfo and Apollo , ensuring the accuracy and completeness of lead and contact data.
- Perform regular audits and cleanups of the marketing database to maintain high data quality standards (experience with RingLead preferred).
Qualifications:
- Proficiency in Marketo , with a strong track record of executing marketing automation campaigns.
- Working knowledge of Salesforce , including report creation and campaign management.
- Familiarity with tools like LeanData , ZoomInfo , Apollo , and preferably RingLead .
- Strong analytical and problem-solving skills, with the ability to provide actionable insights.
- Excellent communication and collaboration skills, particularly with cross-functional teams.
- A detail-oriented mindset with a commitment to maintaining high data quality standards.
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