Search engine optimization executive

3 weeks ago

Mumbai, India Work Store Limited Full time

Company Profile: WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers , Lindhaus & Fimap Cleaning Machines , RLT Lighting Products , and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network. Job Summary: We are looking for a data-driven and results-oriented Search Engine Optimization professional to develop, implement, and optimize SEO strategies that improve organic search visibility, website traffic, and conversions. The ideal candidate will have in-depth knowledge of on-page, off-page, and technical SEO , along with proven experience in managing SEO projects across industries. This role requires strong analytical skills, up-to-date knowledge of search engine algorithms, and the ability to drive measurable growth through SEO initiatives. Key Responsibilities: SEO Strategy & Execution Develop and implement comprehensive SEO strategies aligned with business objectives. Conduct keyword research, competitor analysis, and market insights to identify growth opportunities. Optimize website content, landing pages, and blogs for targeted keywords and user experience. On-Page & Technical SEO Ensure proper site architecture, internal linking, URL optimization, and schema markup. Manage technical SEO aspects including site speed, mobile responsiveness, crawlability, and indexing. Conduct regular site audits and coordinate with developers for fixes and enhancements. Off-Page SEO & Link Building Develop and execute link-building strategies to enhance domain authority. Build relationships with publishers, bloggers, and industry websites for high-quality backlinks. Monitor off-page performance and address toxic/broken links. Analytics, Reporting & Optimization Track, analyze, and report SEO performance metrics using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.). Measure ROI and provide actionable insights for continuous improvement. Stay updated with search engine algorithm updates and adjust strategies accordingly. Collaboration & Content Optimization Work closely with content, social media, and paid marketing teams to ensure an integrated approach. Provide SEO guidelines for new content development and digital campaigns. Conduct training and awareness sessions for internal teams on SEO best practices. Key Skills & Competencies: Strong expertise in on-page, off-page, and technical SEO Proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Good knowledge of HTML, CSS, and basic website CMS (Word Press, Shopify, Magento, etc.) Strong analytical, problem-solving, and project management skills Excellent written and verbal communication skills Ability to adapt to algorithm changes and deliver consistent results Educational Qualifications: Bachelor’s degree in Marketing, Business, IT, or a related field Certification in SEO/Digital Marketing (Google, Hub Spot, SEMrush Academy) preferred Location: Worli Mumbai ** Candidates willing to travel to Worli & Work from Office should only apply

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