Performance Marketing Specialist

4 weeks ago


Delhi, India ALIV - Regenerative Wellness • IV Drip Therapy • Autologous Cell Fraction Therapy Full time

*Job Summary:* As a *Senior Performance Marketing Specialist*, you will be responsible for developing and executing innovative lead generation campaigns across multiple digital platforms including Meta, Google, and Taboola. Your expertise in SEM will play a crucial role in optimizing our marketing strategies to reach and engage our target audience effectively. *Key Responsibilities:* -Design, implement, and manage paid advertising campaigns across Meta, Google, and Taboola with a focus on lead generation. -Identify key target audiences and refine marketing approaches to improve campaign performance and enhance results. -Analyze performance data to continually optimize campaigns and maximize return on investment. -Develop SEM strategies to increase visibility and lead acquisition. -Collaborate with marketing and content teams to align digital advertising strategies with overall marketing goals. -Stay updated with industry trends and advancements in digital marketing technologies. -Prepare and present regular performance reports to the marketing team and senior management. *Qualifications:* -Bachelor’s degree in Marketing, Business, or a related field. -Minimum 5 years of experience in performance marketing with a proven track record in lead generation campaigns. -Strong expertise in managing advertising campaigns on Meta, Google, and Taboola. -Proficient in SEM and SEO strategies. -Excellent analytical skills and experience with tools such as Google Analytics. -Strong communication and team collaboration skills . *Preferr e d Skills:* -Experience in the healthcare or wellness industry. -Certification in Google Ads and Facebook Blueprint. -Creative thinking with a focus on innovation in digital marketing strategies.



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