Audience Acquisition

3 weeks ago

Noida, India Denave Full time

We are seeking a dynamic Senior Operations Manager to lead audience acquisition and end-to-end management of multiple online and offline events & campaigns.This is a senior role requiring strong operational leadership, strategic vision, and proven expertise in driving attendance growth, managing complex event operations, and building long-term client and partner engagement.Job Responsibilities:Audience Acquisition & Event Marketing- Develop and execute audience acquisition strategies for online & offline events, conferences, and campaigns across industries.- Leverage multi-channel outreach (email/SMS campaigns, social media, tele-calling, affiliates, and database marketing) to maximize attendance and engagement.- Build and maintain high-quality B2B databases, ensuring accurate targeting and segmentation for campaigns.- Drive consistent audience growth, with measurable improvement in attendee conversion and retention.Event & Campaign Operations- Lead end-to-end execution of multiple events simultaneously, from planning to delivery.- Collaborate with business teams, vendors, and partners to ensure smooth event operations and logistics.- Oversee budget planning, cost optimization, and vendor negotiations to maximize ROI.- Implement data-driven strategies to track and measure event success (ROI, conversion, customer engagement).Stakeholder & Client Management- Manage senior client relationships, ensuring impeccable service delivery and resolution of escalations.- Partner with sponsors, partners, and CXO-level executives to build strategic alliances and long-term engagement.- Align with internal cross-functional teams (sales, marketing, creative, tech) to ensure project objectives are met.Leadership & Team Development- Lead and mentor a high-performing team of managers, analysts, and operations professionals.- Define KRAs, monitor performance, and ensure structured training and skill development.- Foster a collaborative and high-performance culture, ensuring employee growth and retention.Qualifications & Skills- 12+ years of experience in audience acquisition, event operations, campaign management, and stakeholder engagement.- Proven track record of driving audience acquisition for large-scale conferences, webinars, forums, or brand campaigns.- Strong expertise in multi-channel marketing (email, SMS, social media, digital campaigns, affiliate marketing).- Hands-on experience in P&L management, budget optimization, and ROI tracking.- Exceptional leadership, team management, and stakeholder engagement skills.- Strong analytical ability and comfort with CRM tools, data analytics, and reporting dashboards.- Excellent communication, negotiation, and problem-solving abilities.- MBA/PGDM preferred.Why Join Us?• Lead the audience acquisition and event operations strategy for large-scale, high-impact events.• Opportunity to work with leading global brands and CXO-level stakeholders.• High-visibility role with end-to-end ownership across strategy, execution, and P&L.• Be part of a fast-paced, dynamic environment that values innovation and execution excellence.

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