Senior Associate

3 weeks ago

Gurugram, India Prohed Digital Solutions Full time

About the Job
Skills

Google Ads

Meta Ads

Media Planning

Campaign Management

Conversion Optimization

Performance Marketing

Job Overview

We are seeking a Senior Associate in Performance Marketing to join our team in Gurgaon. This is a full-time, mid-level position with up to 6 years of required experience. The successful candidate will be responsible for executing and optimizing performance marketing campaigns across various digital platforms.

Qualifications and Skills

  • Proven experience in managing Google Ads, a mandatory skill for executing and optimizing online advertising campaigns.
  • Expertise in Meta Ads is mandatory for designing effective ad strategies and reaching target audiences.
  • Media Planning (Mandatory skill) for devising strategies that maximize the reach and effectiveness of marketing campaigns.
  • Proficient in campaign management to lead and execute marketing campaigns across multiple digital channels efficiently.
  • Strong skills in conversion optimization to enhance user engagement and increase conversion rates effectively.
  • Solid understanding of performance marketing and the ability to strategize for optimizing marketing performance.
  • Analytical mind with the ability to interpret data and provide actionable insights, crucial for performance measurement.
  • Strong communication skills to collaborate with cross-functional teams and articulate campaign strategies and outcomes.

Roles and Responsibilities

  • Manage and optimize media buying and planning for various digital platforms to achieve maximum ROI.
  • Develop and execute performance marketing strategies in alignment with business goals and objectives.
  • Conduct analysis and performance reviews of ongoing campaigns, making recommendations for optimization.
  • Collaborate with creative teams to ensure ad content is aligned with campaign goals and target audiences.
  • Monitor and report on campaign performance, utilizing data to drive decision making and improve outcomes.
  • Enhance visibility across multiple marketing channels through effective campaign management and execution.
  • Stay updated with digital marketing trends and innovations to ensure the application of best practices across campaigns.
  • Provide market intelligence insights to inform strategy development and campaign optimization efforts.

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