Senior Sales and Marketing Specialist

6 days ago

india Infinit-O Full time
Job Description

Key task and responsibilities:

○    Managing all brand communications through online and offline channels, delivering stand-alone projects and integrated campaigns, tracking online and offline activities and delivering direct marketing through email and direct marketing

○    Strategic planning and delivery of all marketing activities in collaboration with the ESG Rec team members

○    Working with the leadership team to set and manage timely achievement of specific and tangible marketing targets to achieve business aims

○    Ensuring all marketing material has been proof-read to a high standard prior to going live or to print

●         Website

○       Support continuous development, execution and delivery of company’s digital/online marketing strategy through company website

○       Input into planning and budgets

○       Track own website and other digital platform performance and Return on Investment

○       Proactive activity to deliver Search Engine optimisation

○       On-going improvement of website design, usability, content and conversion points

○       To identify new technologies and explore new developments in the digital landscape in order to deliver communication and business objectives in most effective manner

●       Direct Marketing and Digital media

○       To regularly post digital media on appropriate platforms including LinkedIn to raise brand awareness and support customer and candidate acquisition

○       Editing and production of media and copy to establish ESG Rec and a Key Opinion Leader in the ESG Recruitment sector

○       To manage effective targeted direct mail and email campaigns through scheduling, optimum segmentation and tracking

○       To provide real-time leads to consultants through email, video, social media and other platforms

○       To build the online community through identified social media channels, ensuring a consistent message to external parties and driving applications and business to ESG Rec

○       To ensure engagement of internal staff to provide a consistent message and communication with the online community

○       To deliver state of the art, novel and innovative social media initiatives to drive applications and engagement from the online community Budgets and monitoring

●       Tracking and strategic input

○    To collate, manage and review ROI of all marketing activities and associated budgets on an on-going basis, reporting to the leadership team monthly on marketing performance.  Leading to the suggestion of future plans

○    To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

●         Other

○    Organisation, management, promotion and co-ordination of industry-specific events and conferences

○    Develop and maintain a system for monitoring competitor activity and product offerings to feed back to the Leadership team

○    Copy writing of marketing material to high standard of English usage and using appropriate journalistic style

○    To conduct regular, relevant surveys with clients and candidates

●         Sales / Lead generation

○    Identification of qualified leads to support an efficient sales funnel

○    Inputting qualified prospect data into Recruitment CRM

○    Daily lead summary for Sales function to act upon

○    Direct client contact by phone, email and or direct messaging to facilitate the introduction of the sales and delivery function

●         Relationship with others

○         Regular presentation of marketing initiatives to the leadership team in order to agree actions, present progress, options and provide updates on projects.

○         Participation in weekly teleconference

○         To maintain highly visible role with all internal stakeholders in order to ensure their engagement and buy-in to marketing activities

○         Working in close collaboration with staff members to support marketing activities including but not limited to email campaigns, job optimisation and video editing.


Requirements
  • Qualification or previous experience in Digital Marketing
  • 3-6 years experience
  • Solid understanding of online and offline marketing strategies and techniques
  • Computer literate
  • Outstanding written communication skills including professional level proof-reading
  • Excellent communication skills including ability to modify communication style to suit situations
  • Able to listen actively, ask questions, clarify points to check understanding
  • Prioritises objectives to make best use of time and resources
  • Takes personal responsibility for completion of tasks/projects within set timeframes
  • Detail conscious and a strong completer/finisher
  • Computer literate in Word, Excel and other platforms as required
  • Proactive in approach and achievement orientated
  • Able to work on own initiative with limited supervision

Requirements
3-6 years experience Solid understanding of online and offline marketing strategies and techniques

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