Technical Marketing Head

3 weeks ago

raipur, India DGPRO TECHNOLOGY PVT LTD Full time

Job Description: Technical Marketing Head

Location: Mowa Raipur
Salary: per month
Experience Required: 3 to 7 Years
Candidates Preference: Male

Key Responsibilities:

  • Technical Marketing Strategy:

    • Develop and implement technical marketing strategies to promote Sonal Panel products.
    • Identify key market segments and tailor marketing approaches to target specific technical audiences.
    • Conduct technical presentations webinars and workshops to demonstrate product capabilities and benefits.

  • Product Expertise:

    • Maintain indepth knowledge of Sonal Panel products including specifications features and applications.
    • Serve as a technical expert during customer interactions sales pitches and marketing events.
    • Collaborate with the R&D and product development teams to stay updated on new product features and advancements.

  • Market Research and Analysis:

    • Conduct market research to identify trends customer needs and competitive landscape.
    • Analyze technical requirements and feedback from customers to inform product positioning and marketing campaigns.
    • Monitor competitor activities and develop counterstrategies to maintain a competitive edge.

  • Content Development:

    • Create and oversee the development of technical marketing materials such as brochures case studies white papers and product videos.
    • Ensure all marketing content effectively communicates technical information in a clear and engaging manner.

  • Sales Support:

    • Provide technical support to the sales team assisting them in understanding customer requirements and proposing suitable solutions.
    • Participate in customer meetings and negotiations to address technical queries and concerns.
    • Assist in the preparation of technical proposals and tenders.

  • Training and Development:

    • Train the sales and marketing teams on the technical aspects of Sonal Panel products.
    • Develop training modules and conduct sessions for internal teams and external stakeholders.

  • Event Management:

    • Plan and manage technical marketing events including product launches trade shows and industry conferences.
    • Coordinate with event organizers vendors and partners to ensure successful .
Qualifications and Skills:
  • 3 to 7 years of experience in a technical marketing or related role preferably in the renewable energy or panel industry.
  • Strong technical understanding of Sonal Panel products and their applications.
  • Excellent communication and presentation skills with the ability to simplify complex technical information.
  • Proven experience in developing and executing successful technical marketing strategies.
  • Proficiency in digital marketing tools CRM software and MS Office.
Benefits:
  • Competitive salary package.
  • Performancebased incentives and bonuses.
  • Opportunities for professional development and career growth.

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