Technical Marketing Strategist

3 weeks ago


Raipur, Chhattisgarh, India DGPRO TECHNOLOGY PVT LTD Full time
Job Description:

We are seeking a highly skilled Technical Marketing Head to join our team at DGPRO TECHNOLOGY PVT LTD. The ideal candidate will have a strong technical understanding of Sonal Panel products and their applications, as well as excellent communication and presentation skills.

Key Responsibilities:
  • Technical Marketing Strategy: Develop and implement technical marketing strategies to promote Sonal Panel products, identifying key market segments and tailoring marketing approaches to target specific technical audiences.
  • Product Expertise: Maintain in-depth knowledge of Sonal Panel products, including specifications, features, and applications, and serve as a technical expert during customer interactions, sales pitches, and marketing events.
  • Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape, and analyze technical requirements and feedback from customers to inform product positioning and marketing campaigns.
  • Content Development: Create and oversee the development of technical marketing materials, such as brochures, case studies, white papers, and product videos, ensuring all marketing content effectively communicates technical information in a clear and engaging manner.
  • Sales Support: Provide technical support to the sales team, assisting them in understanding customer requirements and proposing suitable solutions, and participate in customer meetings and negotiations to address technical queries and concerns.
  • Training and Development: Train the sales and marketing teams on the technical aspects of Sonal Panel products, and develop training modules and conduct sessions for internal teams and external stakeholders.
  • Event Management: Plan and manage technical marketing events, including product launches, trade shows, and industry conferences, coordinating with event organizers, vendors, and partners to ensure successful events.
Qualifications and Skills:
  • 3 to 7 years of experience in a technical marketing or related role, preferably in the renewable energy or panel industry.
  • Strong technical understanding of Sonal Panel products and their applications.
  • Excellent communication and presentation skills, with the ability to simplify complex technical information.
  • Proven experience in developing and executing successful technical marketing strategies.
  • Proficiency in digital marketing tools, CRM software, and MS Office.
Benefits:
  • Competitive salary package.
  • Performance-based incentives and bonuses.
  • Opportunities for professional development and career growth.


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