Paid Marketing Specialist

1 month ago


Gurugram, India OrangeMantra Full time

Orange Mantra is seeking a highly skilled and experienced Senior PPC Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing successful PPC campaigns in the IT services industry. As a Senior PPC Specialist, you will be responsible for developing, implementing, and optimizing PPC strategies to drive high-quality traffic and leads.


Min. Exp. Required: 4+ years.


Key Responsibilities:


Strategy Development:

  • Develop and execute effective PPC strategies to achieve business goals and objectives.
  • Conduct thorough keyword research and competitor analysis.

Campaign Management:

  • Create and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels.
  • Monitor and optimize campaign performance to maximize ROI.

Budget Management:

  • Manage PPC budgets effectively to ensure cost-effectiveness and efficient resource allocation.
  • Provide regular budget forecasts and reports.

Ad Copy and Creative Development:

  • Collaborate with the creative team to develop compelling ad copy and creative assets.
  • A/B testing of ad copy to improve click-through rates and conversion.

Analytics and Reporting:

  • Monitor and analyze campaign performance using analytics tools.
  • Generate regular reports with key performance metrics and insights.
  • Provide actionable recommendations for continuous improvement.

Conversion Optimization:

  • Work closely with the website and landing page optimization team to enhance conversion rates.
  • Implement A/B testing and other optimization techniques.

Stay Updated:

  • Stay abreast of industry trends and updates in PPC, search engine algorithms, and digital marketing.
  • Implement best practices and new features to stay ahead of the competition.



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