Content Writer

4 days ago

phagwara, India LPU Online Full time

Responsibilities:

• Develop compelling and high-quality content for digital marketing campaigns, including website copy, blog posts, social media posts, Testimonial scripts, Ad copies, email newsletters, and more.

• Deliver engaging and professional presentations and broadcasts for LIVE or recorded media events.

• Conduct keyword research and optimize content for search engines (SEO) to improve organic search rankings and drive traffic to our website.

• Collaborate with the marketing team to develop content strategies that align with our brand objectives and target audience.

• Stay updated on industry trends and best practices in content marketing & SEO to ensure that our content remains relevant and competitive.

• Monitor and analyse the performance of content using analytics tools to track key metrics such as traffic, engagement, and conversion rates.

• Work closely with designers, developers, and other stakeholders to ensure that our content is visually appealing and aligned with brand guidelines.


Requirements:

• Bachelor's degree in English, Journalism, Marketing, or a related field.

• Proven experience as a Content Writer with focus on digital marketing and SEO, preferably in the fintech or tech industry.

• Strong writing and editing skills, with impeccable grammar and attention to detail.

• Demonstrated ability to create engaging and persuasive content that resonates with target audiences.

• Proficiency in SEO Best Practices and experience with keyword research and optimization tools.

• Familiarity with content management systems (CMS) such as WordPress and basic HTML knowledge is a plus.

• Active social media presence.

• Excellent verbal communication skills.

• Broad understanding of the newscast process.

• Passion for breaking news and current events.

• Excellent collaboration skills with the ability to work effectively in a cross-functional team environment.

• A proactive and self-motivated attitude with the ability to manage multiple projects and deadlines simultaneously.


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