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Content Writer
3 months ago
Responsibilities:
• Develop compelling and high-quality content for digital marketing campaigns, including website copy, blog posts, social media posts, Testimonial scripts, Ad copies, email newsletters, and more.
• Deliver engaging and professional presentations and broadcasts for LIVE or recorded media events.
• Conduct keyword research and optimize content for search engines (SEO) to improve organic search rankings and drive traffic to our website.
• Collaborate with the marketing team to develop content strategies that align with our brand objectives and target audience.
• Stay updated on industry trends and best practices in content marketing & SEO to ensure that our content remains relevant and competitive.
• Monitor and analyse the performance of content using analytics tools to track key metrics such as traffic, engagement, and conversion rates.
• Work closely with designers, developers, and other stakeholders to ensure that our content is visually appealing and aligned with brand guidelines.
Requirements:
• Bachelor's degree in English, Journalism, Marketing, or a related field.
• Proven experience as a Content Writer with focus on digital marketing and SEO, preferably in the fintech or tech industry.
• Strong writing and editing skills, with impeccable grammar and attention to detail.
• Demonstrated ability to create engaging and persuasive content that resonates with target audiences.
• Proficiency in SEO Best Practices and experience with keyword research and optimization tools.
• Familiarity with content management systems (CMS) such as WordPress and basic HTML knowledge is a plus.
• Active social media presence.
• Excellent verbal communication skills.
• Broad understanding of the newscast process.
• Passion for breaking news and current events.
• Excellent collaboration skills with the ability to work effectively in a cross-functional team environment.
• A proactive and self-motivated attitude with the ability to manage multiple projects and deadlines simultaneously.