Social Media Manager

4 weeks ago


bangalore, India Recoup Health Full time

Job Description: Social Media Lead

We are seeking a dynamic and experienced Social Media Lead to spearhead our company's social media presence and drive engagement across various platforms. As a part of the marketing team at Recoup Health, you will play a crucial role in crafting and implementing a comprehensive social media strategy aligned with our brand objectives.

Key Responsibilities:


Social Media Strategy Development:

  • Develop and execute a cohesive social media strategy that aligns with the company's brand identity, marketing goals, and target audience.
  • Identify key performance indicators (KPIs) and monitor metrics to measure the success of social media campaigns and initiatives.
  • Stay up-to-date with the latest social media trends, best practices, and emerging platforms to ensure our presence remains relevant and effective.


Content Creation and Management:

  • Conceptualize, create/curate engaging and informative content, including text, images, videos, and reels, tailored to our target audience.
  • Collaborate with cross-functional teams of content writers, designers and animators to develop a consistent and compelling content calendar
  • Ensure consistent brand messaging and voice across all social media channels.


Community Management and Engagement:

  • Foster meaningful relationships with our online communities by actively monitoring and responding to comments, questions, and mentions in a timely and professional manner.
  • Identify and engage with influencers, industry experts, and key opinion leaders to amplify our reach and credibility.
  • Encourage user-generated content and leverage it to enhance brand loyalty and advocacy.


Reel Creation and Video Content:

  • Conceptualize, script, and produce reels and video content that effectively communicates our brand message and resonates with our target audience.
  • Collaborate with relevant teams to ensure the accurate portrayal of our services, products, and expertise in video format.
  • Stay up-to-date with basic video editing techniques and tools to create visually appealing and engaging content.


Analytics and Reporting:

  • Utilize social media analytics tools to monitor performance metrics, generate insightful reports, and identify areas for optimization.
  • Analyze data and provide actionable recommendations to refine and enhance our social media strategies.
  • Collaborate with the marketing team to ensure social media efforts are aligned with broader marketing initiatives and goals.


Qualifications:

  • Proven experience in developing and executing successful social media strategies, preferably in the healthcare or wellness industry.
  • Strong understanding of social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
  • Proficiency in video editing software and techniques for creating engaging reels and video content.
  • Analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and interpersonal skills for collaborating with cross-functional teams and engaging with online communities.
  • Creativity and a passion for storytelling and visual content creation.



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