Growth Manager

2 weeks ago

Bangalore, India Styleverse lifestyle pvt Ltd Full time

About company

A brief story around the brand – Started in 2012, by Anant Tanted, with a mission of liberating the spirit of adventure and individuality, to present India with Men’s Global Fast Fashion. The decade was not easy, but the vision was strong. Fast forward to 2022, we are a leading, fast paced fashion brand which aims to make your everyday comfortable as well as exceptional. TIGC became a strong team of 200+ passionate fashion enthusiasts, serving the country with Gen Z aspirational trends when it comes to Men’s Western Wear. With a strong commitment towards quality products, durability and affordability, our high-quality fabrics, vivid designs and color patterns allows you to express freely. Our range lets you experiment with style while bringing out your unique fashion. TIGC with its reach could earn some accolades like – A top 5 Brand on Ajio.com, a Top 10 Brand on Myntra, launching its own website -Tigc.in, Launched Women’s Western Wear brand – Freehand and so on. An eye for design, craftsmanship and attention to detailing, Indian Garage Co helps you be comfortable in your own skin.

Location: Bangalore (WFO- Full time)

Job Description: Growth Manager

Position Overview:

The Growth Manager for a men’s clothing brand is tasked with driving strategic initiatives to enhance brand visibility, customer acquisition, and sales across online and offline channels. This role requires a strong understanding of the men’s fashion market, consumer behavior, and omnichannel marketing strategies. The ideal candidate will be skilled in leveraging data-driven insights, creativity, and leadership to achieve business goals while maintaining the brand’s identity and values.

Key Responsibilities:

Strategic Growth Initiatives:

  • Develop and execute comprehensive growth strategies to expand the brand's reach and revenue.
  • Identify and penetrate new market segments and opportunities within the men’s clothing sector.
  • Tailor campaigns to seasonal fashion trends and evolving consumer preferences.

Online Marketing Optimization:

  • Manage e-commerce growth by optimizing product listings, website user experience, and SEO strategies.
  • Plan and execute performance marketing campaigns across social media, search engines, and email marketing.
  • Partner with influencers, content creators, and affiliates to boost brand awareness and online sales.
  • Implement strategies to improve online customer acquisition and retention.

Offline Marketing and Retail Expansion:

  • Develop and execute offline marketing campaigns, including in-store promotions, brand activations, and events.
  • Collaborate with retail teams to enhance in-store customer experiences and drive foot traffic.
  • Explore partnerships with retail outlets and malls for co-branded marketing initiatives.

Customer-Centric Growth:

  • Analyze customer behavior to develop targeted marketing campaigns and personalized offers.
  • Enhance customer loyalty through retention programs, exclusive promotions, and community-building efforts.
  • Innovate ways to engage male customers both online and offline.

Data-Driven Marketing:

  • Track and analyze performance metrics for campaigns, customer journeys, and sales trends.
  • Use insights to refine growth strategies and maximize ROI.
  • Monitor competitive landscape to identify emerging opportunities.

Brand Positioning and Storytelling:

  • Ensure all initiatives reflect the brand’s identity, focusing on quality, style, and functionality.
  • Develop narratives that resonate with the target male demographic, emphasizing brand ethos and values.

Collaboration and Team Leadership:

  • Work closely with design, merchandising, sales, and marketing teams to align growth objectives.
  • Manage relationships with external stakeholders, such as agencies, vendors, and media partners.

Budget Management and Optimization:

  • Plan and allocate budgets for growth initiatives across channels.
  • Ensure cost-effective execution while maximizing impact and performance.

Innovation and Trend Awareness:

  • Stay updated on fashion trends, retail innovations, and customer preferences in the men’s clothing sector.
  • Experiment with emerging tools, platforms, and strategies to maintain a competitive edge.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business Administration, Fashion Management, or a related field (MBA preferred).
  • Proven 4-5 years of experience in growth management, marketing, or business development, preferably in the men’s fashion or retail sector.
  • Expertise in digital marketing, including paid campaigns, CRM, and social media.
  • Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or Excel.
  • Excellent project management and organizational abilities.
  • Deep understanding of men’s fashion trends and consumer behavior.

Preferred Qualifications:

  • Experience in omnichannel marketing strategies and e-commerce platforms (Shopify, Magento).
  • Familiarity with influencer marketing, affiliate programs, and customer lifecycle management.
  • Knowledge of retail analytics and in-store marketing techniques.

Key Competencies:

  • Strategic Thinking and Creativity
  • Data-Driven Decision Making
  • Strong Communication and Collaboration Skills
  • Brand Storytelling and Customer Engagement
  • Leadership and Team Management

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