Marketing Associate

1 week ago

Chennai, India IHROS Pte Ltd Full time

Company DescriptioniHRos is a leading provider of HRIS (Human Resource Information Systems) and payroll solutions, helping businesses streamline HR and payroll operations. We are looking for a proactive Sales & Marketing Associate to drive lead generation, boost brand awareness, and support sales efforts.Role DescriptionThis is a full-time role as a Sales & Marketing Associate, located in India. The Sales & Marketing Associate will be responsible for lead generation, developing and implementing marketing strategies, managing customer relationships, and providing excellent customer service.Primary Responsibilities• Lead outbound demand generation through cold calling, social media outreach, email campaigns, and telesales• Develop new opportunities to meet market trends and company goals• Support product demonstrations and presentations to potential clients• Build and maintain relationships with prospects through follow-ups and networking• Report weekly forecastsMarketing & Lead Generation• Assist in developing and executing digital marketing strategies (SEO, SEM, PPC, email marketing, and content marketing) to attract leads• Manage and enhance content on websites and social media platforms to boost engagement• Develop independent content and manage day-to-day marketing activities across social media• Explore new communication channels to improve brand presence and lead generation• Assist in marketing initiatives, including advertisements, event promotions, and marketing presentationsNetworking & Brand Awareness• Maintain active participation and membership in industry networking organizations• Attend events, trade shows, and webinars to promote HRIS and payroll solutions• Collaborate with internal teams to create sales enablement materials (brochures, whitepapers, case studies)Qualifications1-3 years of experience in sales, marketing, lead generation, or business development (preferably in HR software, SaaS, or payroll solutions)Proven track record in telesales, internet sales, or software product salesExperience working in a sales or marketing team environmentProficiency in SEO/SEM campaigns, web analytics, and Google Ads etcStrong understanding of search engines, Biz research tools, and digital marketing strategiesStrong organizational and follow-up skillsExcellent verbal and written communication skills

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