Marketing Associate

1 week ago

Chennai, India IHROS Pte Ltd Full time

Company Description

iHRos is a leading provider of HRIS (Human Resource Information Systems) and payroll solutions, helping businesses streamline HR and payroll operations. We are looking for a proactive Sales & Marketing Associate to drive lead generation, boost brand awareness, and support sales efforts.


Role Description

This is a full-time role as a Sales & Marketing Associate, located in India. The Sales & Marketing Associate will be responsible for lead generation, developing and implementing marketing strategies, managing customer relationships, and providing excellent customer service.


Primary Responsibilities

• Lead outbound demand generation through cold calling, social media outreach, email campaigns, and telesales

• Develop new opportunities to meet market trends and company goals

• Support product demonstrations and presentations to potential clients

• Build and maintain relationships with prospects through follow-ups and networking

• Report weekly forecasts


Marketing & Lead Generation

• Assist in developing and executing digital marketing strategies (SEO, SEM, PPC, email marketing, and content marketing) to attract leads

• Manage and enhance content on websites and social media platforms to boost engagement

• Develop independent content and manage day-to-day marketing activities across social media

• Explore new communication channels to improve brand presence and lead generation

• Assist in marketing initiatives, including advertisements, event promotions, and marketing presentations


Networking & Brand Awareness

• Maintain active participation and membership in industry networking organizations

• Attend events, trade shows, and webinars to promote HRIS and payroll solutions

• Collaborate with internal teams to create sales enablement materials (brochures, whitepapers, case studies)


Qualifications


  • 1-3 years of experience in sales, marketing, lead generation, or business development (preferably in HR software, SaaS, or payroll solutions)
  • Proven track record in telesales, internet sales, or software product sales
  • Experience working in a sales or marketing team environment
  • Proficiency in SEO/SEM campaigns, web analytics, and Google Ads etc
  • Strong understanding of search engines, Biz research tools, and digital marketing strategies
  • Strong organizational and follow-up skills
  • Excellent verbal and written communication skills

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