Senior Manager – E-Commerce Marketing

3 weeks ago

Mumbai, India Search Value Consultants Pvt Ltd Full time

Senior Manager – E-Commerce Marketing Location: Mumbai Function: E-Commerce Marketing Reports to: Chief – E-Commerce Team: 2 Direct Reportees Experience Required: 6–8 Years (FMCG – Non-Food) About the Role We are looking for a dynamic and consumer-focused E-Commerce Marketing professional with strong exposure to both on-platform and off-platform marketing. The ideal candidate should come with a solid foundation in GT Sales & Marketing and hands-on experience in key account management across Modern Trade, E-Com, or Quick Commerce. This role will lead digital growth initiatives and drive visibility, conversion, and performance across e-commerce platforms. Key Responsibilities Develop and execute end-to-end E-Commerce marketing strategies across key platforms. Lead both on-platform initiatives (AMS, visibility, merchandising, SEO/SEM, content optimization) and off-platform activities (digital campaigns, performance marketing, influencer marketing). Work closely with platform teams to drive monthly plans, visibility agreements, and growth projects. Manage platform operations including listings, content, ratings & reviews, and traffic-building initiatives. Collaborate with GT Sales & Marketing teams to bring consumer insights and brand priorities into e-commerce planning. Drive performance analytics, reporting, and ROI measurement for all marketing activities. Manage key account relationships across Modern Trade/E-Com/Quick Commerce to drive joint business plans. Lead and mentor a small team to deliver business and marketing outcomes. Coordinate with cross-functional teams including brand marketing, supply chain, finance, and category teams. Ensure consistency of brand messaging, content, and campaigns across all digital touchpoints. Qualifications & Experience 6–8 years of experience in FMCG (Non-Food) with a mix of: GT Sales & Marketing Key Account Management (Modern Trade/E-Com/Quick Commerce) E-Commerce Marketing Strong understanding of platform ecosystems, digital tools, and performance marketing metrics. Proven experience in both on-platform and off-platform marketing is a must. Strong analytical skills with the ability to interpret data and convert insights into strategy. Excellent communication, stakeholder management, and team leadership skills. Key Competencies Digital & E-Commerce expertise Brand understanding & consumer insight Cross-functional collaboration Analytical and problem-solving ability Strong communication and presentation skills Team leadership and project management . Skillset Required: Digital & E-Commerce expertise Brand understanding & consumer insight Cross-functional collaboration Analytical and problem-solving ability Strong communication and presentation skills Team leadership and project management

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