SEO + PPC Specialist

3 weeks ago

Thaltej, India Esmsys Full time

Desired Experience & Exposure:
Were hiring a full-stack SEO + PPC Specialist to own all performance channels across our in-house products. If youve run Google Ads, Meta Ads, and LinkedIn campaigns while managing organic growth across multiple domainsthis is your role.
You will plan, execute, and optimize full-funnel paid campaigns while driving search engine visibility across our websites. A strategic mind and hands-on experience with campaign setup, UTM tracking, keyword targeting, and GA4 are essential.

Roles & Responsibilities:
Paid Marketing:
Run lead-gen and awareness campaigns on Google, Meta, and LinkedIn
Set up ad structures, ad groups, creatives, A/B tests, and retargeting funnels
Maintain budget pacing and monitor KPIs like CPA, ROAS, and CTR
Track conversions using UTM parameters, GA4, GTM, and platform pixels
SEO:
Conduct audits, keyword mapping, meta & content optimization
Build and track backlinks (internal + external)
Improve page load speed, on-page SEO health, and ranking on key terms
Work closely with content and dev teams for execution

Desired Skills:
Experience with LinkedIn Ads
Landing page funnel strategy (with design/development teams)
A/B testing and ad copy optimization
Hands-on with Looker Studio (Google Data Studio) for dashboards
Knowledge of page speed optimization, Core Web Vitals
Exposure to retargeting and remarketing flows
Knowledge of B2B SaaS or service-based campaign structure

Mandatory Skills:
Hands-on experience with Google Ads and Meta Ads
SEO execution: keyword mapping, on-page optimization
Performance tracking with GA4 and Google Tag Manager (GTM)
UTM parameter setup and conversion tracking
Experience running campaigns across multiple products
Strong reporting and analysis in Excel or Google Sheets
Experience with SEMrush, Ahrefs, or similar SEO tools

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