Digital Marketing Manager

3 weeks ago

Indore, Madhya Pradesh, India AdStratix Full time

Job Title: Digital Marketing Manager

Job Location: Indore, India

Company: AdStratix (

Job Type: Full Time

About Us:

AdStratix specializes in Meta Ads & We are a digital marketing company. We are committed to delivering exceptional results to our clients, driven by innovation, collaboration, and a dedication to excellence.

Job Description:

This job is for those who are passionate about online advertising, PPC campaigns & data analytics. Digital Marketing Manager will be required to manage multiple paid advertising campaigns with a wide range of budget for our various clients.

Desired Advertising platform expertise:

  • Google Ads
  • Meta Ads
  • Marketplaces (Amazon, Flipkart)
  • Linkedin

Key Responsibilities

  • Campaign management for multiple PPC campaigns across clients and verticals.
  • Creating Account structure, campaign structure, keyword research, audience research, bid strategies and management, placement and ad copy management and other core campaign management activities.
  • Use of AI and automation in creating campaigns and measuring the impact.
  • Plan, create and run Paid campaigns on Google, Facebook & LinkedIn
  • Apply appropriate analysis and optimization techniques to insure that campaigns deliver consistently and achieve advertiser goals and objectives.
  • Create campaign performance reports, using data to tell stories, and provide actionable insights for clients.
  • Create campaign performance dashboards using Datastudio for performance review and optimization.
  • Use Google tools, including Google Tag Manager & Google Analytics to manage accounts efficiently.
  • Forecast and manage budgets at the daily, monthly and annual levels.
  • Audit paid and display efforts of potential clients and provide insight as to how ROI can be increased.
  • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.

Qualifications:

  • Proven experience in creating and managing marketing campaigns.
  • Expertise in paid advertising campaigns with demonstrable success.
  • Strong understanding of social media platforms, strategies, and content creation processes.
  • Familiarity with AI tools and a proactive approach to implementing them for workflow improvements.
  • Exceptional communication abilities.
  • Strong analytical skills with the ability to interpret data and deliver actionable insights.
  • A proactive mindset with the ability to work independently and as part of a team.

Thanks

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