Mindshare Fulcrum | Digital Media Analyst
3 weeks ago
Description
Position at Mindshare Job Description: Overview of the Job: Mindshare Fulcrum, an agency of GroupM, the world’s largest media investment company and a part of WPP, is seeking a manager – Digital Media Analyst to join its team. Responsible for one in every three global ads, we are looking for a skilled professional to play a pivotal role in optimizing digital media campaigns across various platforms. This role involves creating and interpreting reports, collaborating with vendors, and leveraging expertise in data analysis and process automation to deliver valuable insights. At GroupM APAC, we prioritize fostering a culture of diversity and inclusion among our people. Reporting Structure: This role reports to the Senior Director – Process, Digital COE team. In Three Months: - Demonstrate a solid understanding of the digital media landscape and platforms. - Successfully create and interpret reports, showcasing improved KPIs and initiating vendor collaborations. In Six Months: - Exhibit proficiency in creating detailed reports with actionable insights. - Implement initial stages of process automation, contributing to enhanced campaign efficiency. In Twelve Months: - Showcase a track record of successful campaign optimizations and positive client feedback. - Lead data-driven initiatives, establish effective vendor collaborations, and demonstrate significant progress in process automation. Daily Responsibilities at GroupM: 1. Campaign Analysis and Optimization: - Evaluate digital media campaigns on various platforms, including Google Ads, DV360, Meta, X (formerly Twitter), Spotify, The Trade Desk, DCM, and DoubleVerify. - Implement data-driven strategies to optimize campaign performance and achieve client objectives. 2. Data Insights and Reporting: - Proficiently use Excel, Power BI, Tableau, or similar tools to create comprehensive reports and insights. - Extract meaningful information from data to provide actionable recommendations for improving campaign effectiveness. - Assess reports, create insights, and contribute to planning guidelines. 3. Deployment of First-Party Data: - Work on supporting the deployment of first-party data in ad campaigns, ensuring its effective utilization to enhance overall campaign performance. 4. Vendor Collaboration: - Work closely with external vendors to ensure seamless execution of digital media campaigns and leverage their expertise for enhanced performance. 5. Process Automation: - Identify opportunities for process automation within digital media operations to increase efficiency and reduce manual efforts. - Implement and oversee automation solutions to streamline workflows and improve overall productivity. 6. Continuous Learning and Innovation: Collecting and analyzing customer, marketing, and web behavioral data. Stay updated on industry trends and emerging technologies to bring innovative solutions and strategies to the team. Developing and presenting learnings from your analyses, including actionable insights and recommendations. Collecting and analysing customer, marketing, and web behavioral data. Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance. Developing and presenting learnings from your analyses, including actionable insights and recommendations. Developing digital campaign and web measurement strategies. Creating dashboards, data visualizations, and campaign and website performance reports. Monitoring and analysing digital media and marketing trends. Communicating and presenting to colleagues, senior managers, and clients. Proactively identify opportunities for process improvement and efficiency gains. What You’ll Bring: - Experience: A minimum of 6 years in digital media analysis or a related field. - Education: Bachelor's degree is required; MBA is preferred. - Platform Proficiency: Hands-on experience with Google Ads, DV360, Meta, X (formerly Twitter), Spotify, The Trade Desk, DCM, and DoubleVerify. - Experience in handling and running performance marketing campaigns. - Analytical Skills: Ability to analyze and interpret data to derive valuable insights for clients. - Excel Proficiency: Advanced skills in Excel for data manipulation and analysis. - Report Creation and Interpretation: Extensive experience in creating and understanding detailed and insightful reports. - Vendor Collaboration: Proven ability to work collaboratively with external vendors to optimize campaign performance. - Process Automation: Experience in identifying and implementing automation solutions to streamline workflows. - Innovation: Proven ability to bring innovative solutions to digital media strategies. - Good to Have: 1. Programming Skills: Familiarity with SQL, Python, or similar languages for data analysis and manipulation. 2. Data Visualization: Knowledge of data visualization tools such as Power BI or Tableau. More
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