Mindshare Fulcrum | Director
4 weeks ago
Overview of job
Mindshare is an agency of GroupM, world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Director – Brand Partnerships to join us. In this role, you will be leading the alliance and partnerships narrative at Mindshare for a large cluster of brands for the largest FMCG organization in India. An individual with an entrepreneurial mindset capable of building an ecosystem for Mindshare working with teams across various functions like sales, marketing, and media. Deliver ‘first-of-its-kind’ B2B partnerships that drive incremental sales for brands across categories. Develop and deliver digital and off-line strategic partnerships to drive brand advocacy, awareness, and engagement at scale. Direct responsibility of campaign execution liaisoning with brand teams, internal teams, partners, and other stakeholders.
Reporting of the role
This role will directly report to Principal Partner Invention
Level 2 reporting: Content+ Head Mindshare Fulcrum
3 best things about the job:
Responsibilities of the role / Measures of success –
In 3 months:
Manage existing deals in an efficient and effective manner. Build relations with internal and external stakeholders for timely execution of existing deals. Over-look day to day operations managed by the team for smoother turnaround. Creating industry first experiences with digital and on ground partnersIn 6 months:
Create new age & industry first e-com led models at scale. Should be able to lead & manage all processes related to B2B alliances. Look at creating multiple key accounts & new revenue-based partnerships. Drive analytics on what works and what doesn’t work in the space of B2B associations.In 12 months:
Build best practices for category. Deliver new age B2B partnership solutions. Retain and develop team. What you will need:
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