Principal UX Research

6 days ago

Bengaluru, India ScaleneWorks Full time

Job description - Specific accountabilities: UX Strategy - Work with Product Management, customers to develop a product vision. - Contributes to define the User Experience Strategy of a product or service by understanding business context, product strategy, customer values and brand vision. - Influence, via UX, the scope and direction or a product or service to generate value and impact on the market. - Foster innovation by initiating brainstorming sessions, putting in place processes and methodologies around innovation, and by working with transversal innovation teams. Plan UX Research - Analyze and refine product / project stakeholders UX related requests and needs - Set up research objectives (with PM) & help PM defining project approach and user experience strategy - Define the UX research scope & applicable methods - Involve the project/product team (PM, UX Designers, DEV) by organizing UX Research kick-off and follow-up meetings - Identify the target users to define the participants to involve in the research - Lead the recruitment process - Define the number of participants to involve - Contact users or outsource the recruitment - Ensure participants' profile is relevant for the research - Schedule the sessions - Communicate and check participants agreements with legal aspects of the research (NDA, audio and video recording, etc.) Conduct Informative UX Research Plan, build, conduct, analyse: - Contextual and individual interviews - Focus groups - Field research: shadowing, observation, task analysis, etc. - Exploratory surveys - Analytics analysis Based on research findings: - Generate personas - Generate experience charts (blue tabs) (empathy charts (blue tabs), customer journey, a day in a life of, etc.) with target users and internal stakeholders Generate and Evaluate User Experience - Facilitate ideation design sessions with project/product teams to inject UX research findings in the design process (storyboarding, design studio, design charette, etc.) - Work with UX designers to suggest directions for the UI design based on research findings (information architecture, user interaction model & workflows, design consistency, etc.) Plan, build, conduct, analyse user feedback sessions to evaluate the user experience through iterations all along the development cycle thanks to: - participatory design - card sorting - mock-up walkthroughs - protype user testing - qualitative and quantitative A/B testing - usability testing & productivity testing on live products

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