Digital Marketing Manager Lead

2 weeks ago

Chandigarh, India 10xgrowth Full time

Position Overview
We are seeking a highly driven Digital Marketing Manager / Performance Marketing Manager to lead and execute our online marketing initiatives. The ideal candidate is both analytical and creative capable of building campaigns that drive measurable results while maintaining a strong, on-brand digital presence.

Key Responsibilities

Strategy & Planning

  • Develop and execute performance marketing strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
  • Plan, manage, and optimize campaigns to achieve lead generation, conversions, and ROI goals.
  • Manage digital budgets, forecast performance, and allocate spend effectively.

Campaign Execution & Optimization

  • Set up, monitor, and optimize PPC campaigns, social media ads, display, remarketing, and SEO strategies.
  • Perform A/B testing on ad creatives, landing pages, and funnels to improve conversion rates.
  • Track KPIs such as CAC, CTR, CPC, ROAS, and LTV to ensure campaign efficiency.
  • Use data-driven insights to continuously improve campaign performance.

Team & Collaboration

  • Work closely with the creative, content, and web development teams to align campaigns with brand messaging.
  • Collaborate with sales teams to ensure marketing leads are qualified and nurtured effectively.
  • Provide guidance and mentorship to junior digital marketing staff, where applicable.

Analytics & Reporting

  • Monitor and report on campaign performance using tools like Google Analytics, GA4, Data Studio, HubSpot, or other CRM dashboards.
  • Generate actionable insights and present reports to senior management and stakeholders.

Skills & Qualifications

  • Proven experience (36 years) as a Digital Marketing Manager, Performance Marketing Manager, or similar role.
  • Strong knowledge of Google Ads, Facebook Business Manager, LinkedIn Ads, SEO, and programmatic advertising.
  • Hands-on experience with Google Analytics, Tag Manager, and conversion tracking.
  • Excellent understanding of funnel marketing, attribution models, and growth metrics.
  • Strong analytical skills with ability to interpret data and drive actionable decisions.
  • Up-to-date with the latest digital marketing trends, tools, and best practices.
  • Exceptional communication and project management skills.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunities for career growth, leadership development, and training.
  • Exposure to diverse projects across multiple industries.
  • A dynamic and supportive team environment.

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