Performance Marketing Manager

2 weeks ago


bangalore, India Algonomy Full time

Performance MARKETING MANAGER

Experience: 6+ years

Location: Bengaluru


Performance Marketing Manager will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines ( & FB for example). A successful candidate will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.


Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize ad copies and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links


Qualifications

  • 6+ years of proven SEM experience and successfully managing PPC campaigns across Google and Bing in a B2B SaaS environment
  • Ideally, you have some experience beyond just the two major search engines – we often work with GDN, , YouTube, Facebook, etc.
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Google Adwords certified
  • Familiarity with Intent Based Marketing platforms (6Sense, Demandbase etc) will be an added advantage


ABOUT ALGONOMY

Algonomy (previously Manthan-Rich Relevance) empowers leading brands to become digital-first with the industry’s only real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more, and our global presence spans over 20 countries. More at



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