Performance Marketing Manager
2 weeks ago
Performance MARKETING MANAGER
Experience: 6+ years
Location: Bengaluru
Performance Marketing Manager will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines ( & FB for example). A successful candidate will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize ad copies and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Qualifications
- 6+ years of proven SEM experience and successfully managing PPC campaigns across Google and Bing in a B2B SaaS environment
- Ideally, you have some experience beyond just the two major search engines – we often work with GDN, , YouTube, Facebook, etc.
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Google Adwords certified
- Familiarity with Intent Based Marketing platforms (6Sense, Demandbase etc) will be an added advantage
ABOUT ALGONOMY
Algonomy (previously Manthan-Rich Relevance) empowers leading brands to become digital-first with the industry’s only real-time Algorithmic Customer Engagement (ACE) platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more, and our global presence spans over 20 countries. More at
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