Campaign Specialist

10 hours ago

Kolkata, India White Force Full time

Job description /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:none; text-autospace:none; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} We are currently looking for a campaign Specialist who will understand our customers’ business and generate sales-qualified leads for them. The ideal person for the job will be a proactive problem solver with exceptional written and verbal communication skills and meticulous attention to detail. He/She will have previous experience working in a campaign role identifying relevant accounts and contacts to generate qualified leads. Given the evolving nature of our business, we rely on our associates for flexibility and foresight, while maintaining confidence related to high-level processes and operations.  KEY DUTIES AND RESPONSIBILITIES  Understand the industry verticals your assigned client wishes to target and why  Understand the types of companies your assigned client wishes to target and why  Understand the functional roles your assigned client wishes to target and why  Use LinkedIn and other websites and tools to find account level, contact level and hard to find information about suspects and populate the information in the CRM  Use Internet searches to find data points and connect an individual’s roles & responsibilities coupled with their strategic priorities relevant to the solution you’re pitching  Write a carefully worded observation about a suspect based on their background and accomplishments in the style and idiom of a U.S- or EU-based marketer  Respond in writing to suspect communications you receive on LinkedIn and email in the style and idiom of a U.S- or EU-based marketer  Take the initiative to find new ways to leverage LinkedIn and other tools to identify new sales opportunities for your assigned client  Carefully document what you learn about each suspect so that you can efficiently engage them in future lead nurturing efforts  Maintain an email/LinkedIn-based content marketing campaign on behalf of your assigned client  Plan and prepare ongoing campaigns (monthly) alongside daily outreach to add avenues and generate demand  Use both inbound and outbound channels to generate quality leads that convert to opportunities  SKILLS AND QUALIFICATIONS  At least a Bachelor’s Degree: BE, BTech, BCA or MTech, MCA, BA, BCom.  At least 3 years working experience in data research and demand generation, with 2 of those years in demand generation for IT Services and North America/EU focused  Experience generating demand through LinkedIn is a must; experience using other social selling tactics is a bonus  Enthusiastic about working as an individual contributor in a start-up environment and meeting challenges.  You should be well versed with Marketing automation tools and CRM  You should understand emerging technologies & trends like Cloud, Analytics, usage of AI/ML – to initiate the right conversations with C-suite professionals

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