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Search Engine Optimization Specialist
4 months ago
Key Functional Areas of Responsibility:-
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client siteSite Analysis - Complete technical report of the website. The report includes on-page and off-page factors of the website.Guest Blogging - Having a good experience in Guest blogging
On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML and XML), HTML Validation as per w3.org standards. etc.Creating high-quality back links using ethical SEO techniques
Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence, and proximityUnderstand client goals, create and execute strategies to exceed defined goals
Own, manage and grow digital channel strategies for clients.
Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
Understand and stay current on industry trends, competitive landscape, and internal product development efforts
Be accountable for Monthly/Quarterly Business Review meeting and showcase business growth.
Be responsible for Quality and timely deliverables for client requests.
Professional Skills and Qualifications:-
Any Graduate with 2-3 years of relevant work experience in Strategy Planning and Execution for Search Engine Optimization
Have hands-on knowledge of SEO campaigns and Analytics
Experience in handling SEO tools like Google Spreadsheets, Screaming Frog, SEMRUSH, Ahrefs, URL Profiler, Search Console (GWT), Moz, etc.
Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.
Have excellent problem-solving and analytical skills and impeccable business judgment.
Have excellent communication and interpersonal skills, both written and verbal, with the ability to be personable yet persistent.Experience in working for the US market is an added advantage
Proficiency in MS Excel, PowerPoint, and Word