Search Engine Optimization Executive

2 weeks ago

Lucknow Uttar Pradesh, India Deedok it solutions Full time

**Key Responsibilities**:
**Keyword Research**: Conduct in-depth keyword research to identify relevant search terms and phrases that align with the business goals.
Analyze keyword competition and search volume to make informed content and optimization decisions.

**On-Page Optimization**: Optimize website content, meta tags, and HTML elements to enhance search engine crawlers' understanding of the site's relevance.
Ensure proper URL structure, internal linking, and mobile-friendliness for a seamless user experience.

**Content Development**: Collaborate with content creators to develop high-quality, keyword-rich content that appeals to both users and search engines.
Implement SEO best practices for content, including keyword integration, headers, and meta descriptions.

**Off-Page Optimization**: Develop and execute link-building strategies to increase the website's authority and credibility.
Monitor backlinks for quality and relevance, disavowing toxic links when necessary.

**Technical SEO**: Identify and address technical issues that impact website performance, such as site speed, crawlability, and indexability.
Implement structured data and schema markup to enhance search engine results.

**Analytics and Reporting**:Utilize SEO tools and analytics platforms to track website performance, keyword rankings, and user engagement.
Create regular reports to provide insights and recommendations for continuous improvement.

**Competitive Analysis**:Monitor and analyze competitors' SEO strategies and performance to identify opportunities for improvement.

**Algorithm Updates**:Stay up-to-date with search engine algorithm changes and adapt SEO strategies accordingly.

**Local SEO**:Optimize websites for local search by managing Google My Business profiles, local listings, and online reviews.

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field (preferred).
- Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
- Basic understanding of HTML, CSS, and web development.
- Excellent analytical, problem-solving, and communication skills.
- Creativity and the ability to think strategically to drive organic search growth.
- Experience with content management systems (e.g., WordPress) is a plus.
- Strong attention to detail and the ability to manage multiple tasks and projects simultaneously.

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 per month

**Benefits**:

- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid time off

Schedule:

- Day shift
- Night shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Shift allowance
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

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