Search Engine Optimization Specialist

2 weeks ago


uttar pradesh, India Straction Consulting Full time
At Straction Consulting, you will work on the Search Engine Optimization client project initiatives while also handling client interactions. You will develop and execute SEO strategies to improve website visibility, organic traffic, ensuring client satisfaction and delivering measurable results.
Key Responsibilities:
SEO Strategy Development:
* Develop and execute comprehensive SEO strategies to achieve client objectives and improve website's organic visibility in Google SERP
* Conduct keyword research, competitor analysis, and website Technical audit to identify optimization opportunities
* Collaborate with clients to align SEO goals aligned with overall business objectives
Content Optimization:
* Work closely with the internal content creators to optimize website content strategy and helpful content creation process
* Ensure content meets SEO best practices, including keyword usage, meta tags, and internal linking etc. while being useful to the searchers
* Provide recommendations for content improvements to drive organic traffic and engagement
Technical SEO:
* Perform technical audits to identify and address website issues affecting SEO performance
* Implement technical optimization opportunities such as Site Load Speed improvements, Mobile responsiveness, passing Core Web Vitals, Schema markup, etc.
Client Servicing:
* Serve as the main point of contact for clients, addressing inquiries, providing updates, and managing expectations
* Conduct regular meetings and presentations to review SEO performance, discuss strategy adjustments, and demonstrate value
* Anticipate client needs and proactively offer solutions to maximize results and satisfaction
Performance Analysis:
* Monitor website performance using SEO tools and analytics platforms
* Analyze key performance metrics, track progress towards goals, and prepare performance reports for clients
* Provide actionable insights and recommendations based on data analysis to optimize SEO traffic outcomes
Stay Updated with Industry Trends:
* Stay informed about industry developments, algorithm updates, and best practices in SEO
* Implement emerging trends and technologies to maintain a competitive edge and drive continuous improvement
Qualifications
Bachelor's degree in Information Technology or a related field
5+ years' of relevant experience
Strong analytical skills
Driven by a learning aptitude
Team Player

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