Search Engine Optimization Executive

3 weeks ago

uttar pradesh, India YaaraDigi Media Full time
We are looking for a detail-oriented and data-driven SEO Executive to join our marketing team. The ideal candidate will have a strong analytical mindset, a passion for SEO, and the ability to interpret data to drive actionable insights. As an SEO Executive, you will be responsible for monitoring and analyzing website performance, identifying optimization opportunities, and implementing strategies to improve organic search rankings and drive targeted traffic to our site.
Skills
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in SEO analysis, with a strong understanding of search engine algorithms and ranking factors.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
Basic Knowledge of HTML/CSS
Strong analytical skills and the ability to interpret data to identify trends, insights, and optimization opportunities.
Excellent communication and presentation skills, with the ability to convey complex data and insights.
Detail-oriented with excellent organizational skills and the ability to manage multiple projects simultaneously.
Proactive attitude with a willingness to learn and adapt to new technologies and strategies.
Certification in SEO or related fields (e.g., Google Analytics, Google AdWords) is a plus.
Responsibilities
Conduct in-depth keyword research to identify high-value keywords and opportunities for content optimization.
Monitor website traffic and performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
Analyze website data and user behavior metrics to identify trends, patterns, and areas for improvement.
Track and report on SEO performance metrics, including keyword rankings, organic traffic, conversion rates, and engagement metrics.
Perform competitive analysis to identify strengths, weaknesses, and opportunities in the search landscape.
Collaborate with cross-functional teams, including content creators, developers, and designers, to implement SEO best practices and optimize website content.
Monitor search engine algorithms and industry trends to stay informed of changes and updates affecting SEO strategies.
Provide recommendations for website optimization, including on-page and off-page SEO techniques, site structure improvements, and technical optimizations.
Conduct regular audits of website content, backlinks, and technical SEO elements to ensure compliance with best practices and guidelines.
Stay up-to-date with the latest tools, technologies, and trends in SEO and search engine marketing (SEM).

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