Head of Marketing

2 days ago

Bengaluru, India Study100on100 Full time

Job Title: Marketing Executive / Marketing Manager Company: Study100on100 Location: Bengaluru (Hybrid) Website: About Study100on100 Study100on100 is an innovative EdTech platform launched on 14th Nov 2025, helping children aged 2–18 learn smarter, faster, and joyfully. With offerings like Pre-Read Summaries, Visual Discovery (1000+ images), DIY Activities, Notes Enhancer, AI Evaluator, and JEE/NEET Prep Tools , we are creating India’s most comprehensive learning ecosystem for schoolers and competitive exam aspirants. We We are now expanding our reach — and looking for a marketing professional who can amplify our voice, engage parents, drive user acquisition, and build our brand. Role Summary We’re looking for a creative and data-driven marketing professional who can lead digital campaigns, manage social presence, drive lead generation, and support brand growth. The ideal candidate understands parents, school students, and competitive exam learners — and knows how to communicate with each audience effectively. Key Responsibilities 1. Digital Marketing & Campaign Execution Plan and execute campaigns across Facebook, Instagram, LinkedIn, Google Ads, and YouTube. Drive parent-focused lead generation campaigns for early-learning and school-learning modules. Manage remarketing campaigns and optimize conversion funnels. 2. Social Media Management Create engaging content for Instagram, Facebook, LinkedIn, and YouTube (reels, posts, carousels). Plan weekly and monthly content calendars. Engage with parents, students, and community groups to drive awareness. 3. Brand & Creative Development Collaborate with designers/AI tools to produce creatives aligned with brand guidelines. Run storytelling campaigns around children’s learning, DIYs, study habits, and success stories. 4. Growth & Analytics Track performance of paid and organic campaigns. Improve CAC, CTR, CPL, and retention metrics. Conduct competitor benchmarking and market research in the EdTech space. 5. Partnerships & Outreach Manage collaborations with schools, parent communities, education influencers, and EdTech forums. Support on-ground events like school workshops, expos, and tech summits. 6. Website & Product Marketing Optimize landing pages for conversions. Work with product teams to understand features and craft compelling messaging. Assist in marketing new modules (DIY Zone, Pre-Read, JEE/NEET Prep, Notes Enhancer, etc.).

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