Vice President Online Marketing
4 weeks ago
Job Description:We are seeking an accomplished and strategic Vice President of Online Marketing to lead and elevate the online marketing strategy for The Wellness Shop, a premium personal care clean beauty brand. The ideal candidate will have a wealth of experience in digital marketing, a track record of scaling brands, and the ability to drive customer acquisition and retention.
Responsibilities:Online Marketing Strategy:·
Develop and execute a comprehensive online marketing strategy to drive brand awareness, customer acquisition, and sales growth.·
Implement innovative and data-driven approaches to reach target audiences.Paid Marketing Management:·
Manage a substantial budget (20 crores and above) for paid marketing channels, including social media ads, Google ads, and other digital advertising platforms.·
Optimize and scale paid marketing campaigns for maximum ROI.Customer Retention:·
Design and implement effective customer retention strategies to enhance customer loyalty and lifetime value.·
Utilize customer data and analytics to personalize and enhance the customer experience.Content Marketing:·
Oversee content marketing initiatives to create engaging and relevant content that resonates with the brand's audience.·
Ensure content aligns with SEO strategies and enhances organic visibility.Team Leadership:·
Build and lead a high-performing online marketing team.·
Foster a collaborative and innovative culture within the marketing department.
Scaling Initiatives:·
Identify and execute strategies to scale the company's online presence and reach.·
Stay abreast of industry trends and emerging technologies to drive continuous improvement.Requirements:·
Bachelor's degree from a premium college; MBA or equivalent qualification is a plus.·
Minimum of 10 years of progressive experience in online marketing roles within the beauty or personal care industry.·
Proven track record of managing large paid marketing budgets.·
Strong expertise in social media ads, Google ads, and content marketing.·
Experience with customer retention strategies and tools.·
Proficiency in digital marketing tools and analytics platforms.Qualities:·
Strategic thinker with a results-oriented mindset.·
Strong leadership and team-building skills.·
Passionate about clean beauty and wellness.·
Adaptable to new challenges and committed to driving growth.
If you are a visionary marketing leader with a proven track record of success, we invite you to apply and contribute to the online growth of The Wellness Shop.
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