Brand Manager

4 weeks ago

Hyderabad, India Old School Full time

The Brand Manager for Old School and Old School Brindavanam will develop brand strategies, strengthen brand identity, and drive engagement, ensuring all touchpoints reflect Old School’s heritage and values.


 

Responsibilities

  • Brand Strategy and Social Media: Develop and oversee brand and social media strategies for Old School and Old School Brindavanam. Build a consistent and resonant brand narrative across digital and offline channels.
  • Content Development: Collaborate with creative and marketing teams to produce impactful content, including social media posts, videos, and promotional materials. Ensure a cohesive brand message across all channels.
  • Brand Performance Analysis: Track and analyze key brand metrics, including awareness, engagement, and conversion rates. Utilize data-driven insights to refine marketing strategies, optimize campaigns, and make informed decisions.
  • Brand Identity Management: Build and maintain a consistent brand identity, ensuring all marketing materials, communications, and customer touchpoints reflect the brand’s essence and quality standards.
  • Content and Copywriting Oversight: Guide and review content and copywriting efforts, ensuring messaging aligns with brand voice and values. Work closely with content teams to craft compelling, on-brand narratives for social media, websites, packaging, and promotional materials.
  • Partnership Development: Establish and nurture relationships with influencers, organizations, and media outlets to expand brand reach and impact, contributing to a stronger presence in the market.

Key Skills

  1. Strategic Thinking and Problem-Solving: Strong analytical abilities with a creative approach to brand building.
  2. Communication and Storytelling: Excellent communication, storytelling, and interpersonal skills to effectively engage with customers and stakeholders.
  3. Brand Building Experience: Proven experience in developing and scaling brand identity.
  4. Adaptability: Ability to thrive in a fast-paced, dynamic environment, with a high degree of adaptability and an entrepreneurial mindset.
  5. Passion for Start-ups: Enthusiasm for working with growing brands and understanding of start-up dynamics.


Requirements

  • Minimum of 5+ years of experience in Brand Marketing, preferably within the Beauty & Personal Care or FMCG sectors.
  • Demonstrated success in developing and executing brand and social media strategies.
  • Experience in campaign management, content creation, and partnership development.
  • Strong analytical skills with a data-driven approach to decision-making.

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